This enlightenment can be credited to younger fragrance enthusiasts, suggests Byredo founder Ben Gorham, who has been successfully subverting the industry’s marketing traditions since he launched his pioneering gender-agnostic fragrance brand in 2006. “They don’t have to be binary to belong,” notes Gorham, whose newest scent, De Los Santos, is an herbaceous musk that bows next month. Gen Z is also more keen to use fragrance as a means of self-expression versus as a tool of seduction, suggests Fillion, whose new project, Arpa, features seven scents that explore the neurological phenomenon of synesthesia. “Younger generations are looking more for an experience,” he continues.
Buy this shirt: https://nemoshirt.com/product/coach-k-1000-wins-basketball-shirt/
Home: Nemo Premium Fashion Store – Nemoshirt Clothing