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The term user experience was coined by Don Norman, the co-founder of the Nielsen Norman Group design consultancy. At its core, UX is supposed to be a human-first way of designing products and services. This is an all-encompassing design philosophy that’s not necessarily limited to the tech or digital medium. Therefore, the job of a UX designer is to always strive to improve the quality of interaction between the user and the product. It’s not concerned with specific visual elements, rather, UX is focused on the overall feeling that the product or service evokes from its user.
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