Marketing for Sports, Entertainment and Special Events

BCIT

Curriculum

Course Title: Marketing for Sports, Entertainment & Special Events

Department: BCIT

Units of Study:

What is Sports and Entertainment Marketing?

• Marketing Basics

• Sports Marketing

• Entertainment Marketing

Sports and Entertainment Business

• Sports and Entertainment Economics

• Financial Analysis

• Risk Management

• Business Ethics

The Wide World of Sports and Entertainment

• Worldwide Sports and Entertainment Events

• Global Sports and Entertainment Trends

• Diversity in the Sports and Entertainment Industry

• Destinations: Travel and Tourism

Putting the Customer First

• The Marketing Concept

• Discover What People Want

• Target Markets

• Customer Service

The Marketing Game Plan

• Mapping Strategies

• Sports and Entertainment Strategies

• Detailing the Plan

The Product is Sports and Entertainment

• The Product Mix

• People are the Product

• Product Marketing Strategies

Sports and Entertainment Promotion

• Promoting Sports and Entertainment

• Advertising and Sales Promotion

• Publicity and Personal Selling

Curriculum-Based Assessments:

Standardized Assessments:

Description of Course:

This course introduces the functions of marketing by examining the areas of sports and sporting events, the entertainment industry and organizing special and annual events. Combining the text with current events enables the student to learn about the concepts of leadership, finance, product management, human resources, legal and ethical issues, managing change and customer relations. Practical applications of knowledge are provided through activities including internet research and simulations that promote discussion and creative thinking.