🚚Preparing for De Kas: Outbound Operations Project Launch

In April 2026, HelloFresh will launch De Kas, our new distribution center. Unlike the current flexible setup at Prismalaan, De Kas will operate with a fixed layout, clearly separating inbound and outbound operations.

A key challenge in outbound operations is limited visibility—especially around dock availability and how well linehaul planning matches with real-time execution. With 11 docks available at De Kas, gaining better insight into process performance is essential.

To prepare, we’re launching a new project to assess current outbound operations at Prismalaan. By shining a light into what’s currently a data ‘black box,’ we’ll validate our planning assumptions with real-time data and identify improvements to support daily operations and future growth.

👉Project Kick-Off: May 15th

We’ll present the current state of operations, share key next steps, and align on ownership and timelines to ensure a smooth and successful project.

If you have questions, feel free to ask them (Cátia Silva)

 Project Facelift Go-Live Recap & Next Steps

In Boxweek 18 & 19, we successfully went live with Project Facelift, delivering key improvements to our production preparation processes 🥳🎉

What has Been Implemented?

• A new printing app for OPS-Support

• A new printing template per stickers type (instead of ~8 templates)

• Updated pallet labels and box stickers

• A scalable new Bartender file structure (6 files to 1 file)

• [Gogeta] New stacking and box packaging overviews

These improvements all contribute to a significantly improved stability, scalability and usability of our production preparation domain, while also saving time for OPS-Support. Furthermore many of these improvements lay the groundwork for changes that will be made for project Gogeta.

Feedback & Improvements

All feedback received during the rollout (over 20 points in total!) has been processed and implemented. As of now, there are no open feedback points. Thanks to the Pick & Pack team for all the valuable feedback, and to the Data and Warehouse Engineering (OPS-Tech) for the speed & agility shown in processing and implementing the feedback requests!

What’s Next?

• [Gogeta] The Go-live of the various new prod. Prep outputs (previous picklists)

• Migration of the printing server to AWS infrastructure

• Deprecation of old templates, tools & files by the end of BW20 (14-05-2025)

• Retrospective to review the rollout and capture lessons learned

And as mentioned, project Facelift is a big enabler for project Gogeta, on which more updates will follow soon!

A big thanks to the Assembly, OPS-Support, Warehouse Engineering (OPS-Tech) and Data Engineering teams for all the efforts in making this a successful go-live