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Essential idea:
Essential idea:
Usability is not the only factor for a designer to consider; products can be designed to evoke pleasure and emotion.
Usability is not the only factor for a designer to consider; products can be designed to evoke pleasure and emotion.
Nature and Aims of Design
Nature and Aims of Design
Nature of Design
Nature of Design
A designer’s ability to provide satisfaction through aesthetic appeal and pleasure can greatly influence the success of a product, service or system. Understanding attitudes, expectations and motivations of consumers plays a significant role in predicting product interaction. Designers need to be empathetic and sympathetic to user emotion, which acts as a critical component to determine how he or she interprets and interacts with a product, service or system. (3.8)
Aims
Aims
Aim 4: The ability to express emotion through a product can not only build appeal for the consumer, but also build affinity between a product and consumer. It can enable a product to communicate how one should interact with it.
Guidance
Guidance
As DP Design Technology student you should:
The four-pleasure framework: socio-pleasure, physio-pleasure, psycho-pleasure and ideo-pleasure
Design for emotion
The attract/converse/transact (ACT) model
How designing for emotion can increase user engagement, loyalty and satisfaction with a product by incorporating emotion and personality
How the ACT model can be used as a framework for creating designs that intentionally trigger positive emotional responses
Concepts and principles:
Concepts and principles:
When designing for Emotion, designers can create stronger products that satisfy users on a deep level. Consider the three products below. How might users feel about or engage with them on an emotional level? Which would they choose to use over the others? By understanding how to appeal to users' emotions, designers can create successful products.
The Four Pleasures Framework and the ACT Model are ways designers can focus their thinking in order to appeal to the user's emotions.
Rietveld Chair
Panton Chair
Ergohuman V2 Office Chair
The Four Pleasures Framework
The Four Pleasures Framework
The Four Pleasures Framework, particularly ideo-pleasure and physio-pleasure, can be particularly useful in developing aspects of your IA. These could be elements you explore and confirm in Criterion B, but include in specifications in Criterion A.
The Four Pleasures Framework, particularly ideo-pleasure and physio-pleasure, can be particularly useful in developing aspects of your IA. These could be elements you explore and confirm in Criterion B, but include in specifications in Criterion A.
Designing for Emotion
Designing for Emotion
Designing for emotion creates products that increase user engagement, loyalty and satisfaction. By satisfying the emotions of the user, a product can stand out in a crowded marketplace.
Donald Norman, author of The Design of Everyday Things, describes emotional design as consisting of three components: Visceral Design, Behavioral Design, and Reflective Design.
Attract - Converse - Transact (ACT) Model
Attract - Converse - Transact (ACT) Model
The ACT model is a framework for intentionally triggering an emotional response in the user. The goal is to create emotionally rewarding experiences for users.
Attract
Design Goal: The product is desirable because it is aesthetically appealing. The look and feel of the product attracts the user. Unconscious and automatic responses
Converse
Design Goal: The product is usable. The user interacts with the product in order to understand, learn, and utilize the product. Unconscious and automatic responses occur through interactions
Transact
Design Goal: The product accomplishes what it was designed for and is deemed useful by the user. This relationship is built over time.
Resources:
Resources:
Boxes and Arrows, Article by Trevor van Gorp, author of the ACT model.
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