Trust Formula

The Trust Formula

Trust = Sincerity x Competency x Reliability

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Self Interest

Sincerity - I believe that you mean what you say; being perceived as open and honest about intent and motives; not having a hidden agenda.

Competency - I believe you can do what you say you can do; knowledge, skills and abilities needed for the situation at hand.

Reliability - I believe that you have done what you said in the past, and therefore will do so in the future; being perceived as dependable; following through on promises and commitments.

Self Interest: The degree that one is focused on self-versus others