Strategy as Choice

What is our winning aspiration?

• The purpose of our enterprise, its motivating aspiration

Where will we play?

• A playing field where we can achieve that aspiration

How will we win where we have chosen to play?

• The way we will win on the chosen playing field

What capabilities must be in place to win?

• The set and configuration of capabilities required to win in the chosen way

What management systems are required to ensure the capabilities are in place?

•  The systems and measures that enable the capabilities and support the choices