Another Accessory in Fashion but it is also Useful! The Stanley Tumbler.

Another Accessory in Fashion but it is also Useful! The Stanley Tumbler.

Written By:  Alannah Edwards

01/17/23

Have you ever heard of a Stanley Cup? If you are up to date with the newest of TikTok trends then you probably have. In the past couple of months the Stanley brand, which created the Stanley tumbler has made a large rise in profit due to the cup's growing popularity. 

This tends to be common with fast-growing tumblers and water bottles. In the past decade, there has been a variety of popular bottles in the hydration business. People might remember the CamelBak Eddy, the Takeya Actives, or even the Nalgene, but one of the most popular from past years was the Hydro Flask. Water bottles like these become accessories with fashion more than reusable bottles due to influencer culture. 

Nonetheless in current news, the end of December brought a special edition tumbler to the shelves of Target. Almost a month before Valentine’s Day the release of the “Galentine’s Collection” has rocked the stores. Iito Maslyn, a Target employee and high school junior, states “I know that there are none left at the Target that I work at, and I’ve checked the stock in the back we don’t have a single one on the shelf.” The limited-edition tumbler has caused Stanleys to be sold out in almost every target around.

But what makes this water bottle so good? Is it a large range of colors? The cool handle? Its social media influence? Honestly, like any popular water bottle, “It's just another cup” that gains its popularity from influence culture and the trends of social media. “You don't need to be running and ravaging shelves of stores,” Maslyn says. Hopefully, the Stanley Brand will continue to thrive as it is now, but looking forward history might continue to repeat itself and another water bottle brand might start trending.