Our Promise to You 

Our Mission:

The Liverpool Lifeguard has principles that guide its journalists on the right path to an informative and ethical network of news. Whether it is an article online, to a news package, or just an article in the Lifeguard magazine our journalists are obligated to inform the public of the truth.

Accuracy and Truthfulness

• Facts must come from an outside source, no copyright, but with the intent of being used to inform

• All information must be treated as skeptical until proven trustworthy; sources must be reliable

• We will provide content that is relevant and honest to the topic

• Journalists must attempt to present the fullest truth to the public

• Context and details should be at top priority especially for conflicting news

• Journalists must identify news sources clearly because the public is entitled to know the entire truth

Accountability

• Journalists must take full responsibility for errors or mistakes in the information provided with news 

• Journalists must correct information that is incorrect for the public

• News stories or articles must be completed before being published

Independence

• There will be no bias when stories are being written; every piece of news should be treated professionally

• Our team will not be influenced by outside funders; especially from those that seek to influence media that is produced (no bribes)

Humanity

• Journalists will be sensitive to topics that could cause conflict or bad reactions

• Journalists will consider the long term effects of publication

Impartiality

• People or those that are being written about will be treated with respect

• Journalists will attempt to include every perspective of their news story