SEO Content Writing

Here are some important aspects to write a good content.

You should avoid multiple short and thin contents and group them under a single index-able category. One example would be:

• Dress --> bridal gown, bridal dress, wedding dress, and wedding gowns

you should build the "dress" with the list of items, instead of multiple pages for each category where you can only speak for 1 word.

Avoid duplicated contents. If needed, you can state the link relationship as "rel=canonical" instead.

Hidden text or user interface (e.g. CSS and Javascript post rendering) is a double-edge sword. One example is the crawler is being presented with full contents but the CSS and Javascript erased 75% of them, forcing user to pay to read or buy. Google for now allows cloaking to pass as it creates positive user experience.

This is frequent use of keywords to the point where the readings are no longer making any sense pretty much sounds like written by robots. One must incorporate the keywords in a natural phrasing to human.

As if any human will read a robot composed article. Do not do auto-generated contents for SEO. Google has a strict guidelines for this matter: https://support.google.com/webmasters/answer/2721306?hl=en&ref_topic=6001971.

Great UI + UX on any devices is a MUST. That means a single website works with multiple devices like mobile, tablet, desktop, and widescreen.

The contents creation direction should be a combination of them. It is not necessary to be all of them.

Basically, visitor should have "I want to feel ....".

The contents should be considerably different in scope and in detail. Style of presentation is included as well.

Pinpoint concise and precise to ensure readers are always satisfied.

Should the new contents are similar to the existing, you should upgrade/refurbish the existing one instead.

Since you're doing business, be sure to leave a clear, and reachable business contacts so that visitors can contact you.

Optimize specifically for the audience (e.g. languages, cultural slang, etc.).

Now to create a 10x content, there are some recommended process.

The first thing is to learn about the context of the contents first hands. Only then, one can know how visitor appreciates the contents. The goal here is to gain the insight necessary to create a unique, highly comprehension-able, and emotional content.

The second thing is to drill in the uniqueness of the content. Since we want exceptional contents, you must research the competing articles and seek out the uniqueness from the inside.

The focus in this step is to create a powerful and hard to replicate, high quality method to present the answer to the topic. Things like data-driven statistical data, insightful writing, referencing, one-liner. Things like large dataset, referencing, respecting copyrights are among the great attributes.

With all the contents structure ready, now it's time to find a concise, and simple way to present the answer, both graphically and text. You must think from the reader's perspective that, upon seeing your presentation, the reader immediately captures the point without going through the details.

There is no "one time" success. Those are luck. Therefore, you need to repeat Step 1 to Step 5 until you hit it right. Each iteration allows you to gain higher insights and possibly predict what will happen next.