This article says that, on the morning of October 19, at a Beijing sub-forum of the Second “Culture and Tourism China Metaverse” Ecosystem Conference (文旅中国元宇宙生态大会) - focused on building a culture-and-tourism metaverse ecosystem chain through digital scenarios and applications - an official launch ceremony was held for the “Digital Human Standards Working Group” (数字人标准工作组) under the National Technical Committee for Standardization of Online Culture (全国网络文化标准化技术委员会). At the ceremony, Guo Yang, vice chair and secretary-general of the committee, delivered remarks and formally issued the appointment/authorization certificate to Ran Hang (冉航), general manager of China Media Tourism (Beijing) Cultural Development Co., Ltd. (中传文旅（北京）文化发展有限公司), naming that company as the lead unit and marking the working group’s formal start.
The piece frames “digital humans” as a major application scenario for AIGC in metaverse contexts and notes that rapid market growth and an influx of companies have also created early-stage problems, especially a lack of guidance and standards; it presents China Culture Media Group (ccmg.cn), as a centrally administered cultural enterprise, as taking responsibility by initiating this working group to develop industry standard specifications, including to expand use cases in public services and support “healthy” industry development. Guo Yang’s remarks link the effort to the broader “Digital China” agenda, describe digital humans as a key identity carrier in the metaverse, claim that the number of China’s digital/virtual-human-related enterprises has conservatively exceeded 50,000, and explain that—based on research—the committee established the working group with China Media Tourism (Beijing) Cultural Development Co., Ltd. as lead. The working group’s stated scope includes standardization research and drafting standards in the digital-human field, standards outreach/training (“promoting implementation”), and standards evaluation, and it is positioned as operating under guidance from the Ministry of Culture and Tourism and the committee to support orderly development, strengthen a standards-based governance framework for online cultural security, promote industry exchange and collaboration, and provide a service platform for healthy development and coordinated innovation.
“Culture and Tourism China Metaverse” ecosystem conference series (“文旅中国元宇宙”生态大会) is a China-based industry conference program focused on applying “metaverse” concepts and technologies to the culture-and-tourism (文旅) sector, positioned as an ecosystem-building venue where government-linked and industry stakeholders discuss industrial layout and deployment pathways, practical application scenarios, innovation, standards setting, and related policy research; the first edition was publicly announced as being held in Fuzhou, Fujian, on 8–9 November 2022, with the stated intent of convening cross-sector participants around cultural digitization and tourism innovation and, at the same time, launching an affiliated “Culture and Tourism China Metaverse Ecosystem Alliance” (文旅中国元宇宙生态联盟) to provide an ongoing coordination platform for the field.
The “Culture and Tourism China Metaverse Ecosystem Alliance” is an industry coordination initiative for China’s culture-and-tourism (文旅) sector that was announced by China Culture Media Group (中国文化传媒集团) at a “cloud briefing” held in Beijing on September 22, 2022, framed as a platform built around “consensus, co-construction, co-governance, and sharing” to organize cross-sector participation in culture-and-tourism metaverse development. It was presented as being formally established in connection with the first “Culture and Tourism China Metaverse” ecosystem conference scheduled for November 8–9 in Fuzhou, Fujian, positioning the alliance as a standing mechanism that links the conference series to ongoing collaboration and ecosystem building across relevant organizations.
Zhongchuan Cultural Tourism (Beijing) Culture Development Co., Ltd. (中传文旅（北京）文化发展有限公司) is a Beijing-based cultural and tourism development company established on January 6, 2005 (formerly Beijing Wenyuan Shengshi Culture Communication Co., Ltd.), and is described as a wholly owned subsidiary of China Culture Media Group, with a registered capital of RMB 10 million and paid-in capital of RMB 10 million. Public-facing descriptions position it as a platform-style operator within the group that supports cultural-and-tourism sector research and services, including information monitoring and analysis for ministry-related stakeholders and broader industry coordination, and it is also listed as the operating entity for the China Culture Daily website (中国文化报) online platform. It has also appeared in official and municipal reporting in connection with culture-and-tourism “digital human” experimentation (for example, the development of a cultural-tourism digital human named “Huashiyuan/华诗远”) and in publicly reported sector initiatives such as a 2025 culture-and-tourism data innovation application competition where it is named among the organizing entities.
China Culture Media Group Co., Ltd. (中国文化传媒集团有限公司) is a large centrally owned state cultural enterprise formed in November 2009, administered by China’s Ministry of Culture and Tourism, with the Ministry of Finance acting on behalf of the State Council to perform the investor function. It is positioned as a culture-and-tourism media and industry-service group that owns and operates major national culture-sector media brands and platforms, including the central cultural newspaper China Culture Daily (中国文化报) and a portfolio of culture-and-arts periodicals and lifestyle titles, alongside sector-facing digital products such as the “Wenlü China” client and other culture-industry platforms. The group reports operating a proprietary “Zhongchuan Cloud” (中传云) full-media convergence platform and building an integrated media matrix that combines content production and distribution with technology support, “culture media +” business expansion, and research/think-tank and public-opinion services, with business coverage spanning traditional press, new media, exhibitions/advertising, cultural-creative IP, printing, and related services.
China’s National Network Culture Standardization Technical Committee (全国网络文化标准化技术委员会), registered as SAC/TC391, is a national technical committee within China’s standardization system that is established under the approval framework of the State Administration for Market Regulation/Standardization Administration and is organized by (and business-guided under) the Ministry of Culture and Tourism; it is responsible for the technical “home” (归口) work for standards covering network culture products and services, explicitly spanning areas such as online music, online performances, short video, and e-sports, and it operates through a committee structure by session, with the current session identified as the 3rd and the Secretary-General listed as Guo Yang (郭阳), while operational support is commonly described as being carried out by a secretariat hosted via the China Internet Cafe Association (中国互联网上网服务行业协会).
Ran Hang (冉航) is a Chinese culture-and-tourism media and digital-transformation executive who is publicly identified as the general manager of Zhongchuan Cultural Tourism (Beijing) Culture Development Co., Ltd. (中传文旅（北京）文化发展有限公司), a China Culture Media Group–affiliated operator active in “digital culture and tourism” initiatives; in this role he has been a visible spokesperson for the company’s metaverse and “digital human” strategy, including delivering a keynote-style address at the October 19, 2023 Wenlü China Metaverse ecosystem event describing the company’s application-direction framework (centered on digital humans, digital scenes, and digital resources/assets) and broader ecosystem-building approach. He has also been quoted in official municipal reporting in late 2023 explaining Zhongchuan Cultural Tourism’s exploratory R&D of the cultural-tourism digital human “Huashiyuan” (华诗远) and its “Nuwa Plan” (女娲计划) to co-develop and operate a larger slate of culture-and-tourism digital-human IPs with partners between 2023 and 2025. By mid-2024, provincial-level cultural-and-tourism reporting again cited him outlining how the company intends to deploy digital humans across practical scenarios such as hosting/interview formats, guided touring and interpretation, news-style presentation, and livestream commerce, positioning this as part of a wider “digital services” capability for the sector. In 2025, he appeared in national media coverage as “executive director and general manager” of the same company in the context of industry conferences discussing technology-enabled cultural experience design and heritage/scene digitization.
Zhongchuan Cultural Tourism (Beijing) Culture Development Co., Ltd.
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