Chuangyi Technology, Shenzhen Chuangyi Technology & Culture Co., Ltd. (深圳创壹科技文化有限公司), founded in 2018 and led by CEO Liang Zikang, is a pioneering Chinese company specializing in the development of hyper-realistic virtual humans and content-driven IP incubation. Best known for creating the viral virtual beauty influencer Liu Yexi, Chuangyi combines advanced technologies such as motion capture and CG rendering with cinematic short-video storytelling to craft emotionally engaging digital personalities. With a focus on narrative depth and immersive user experiences, the company positions itself as a “metaverse Disney,” aiming to build a dynamic IP ecosystem where virtual humans serve as emotionally resonant bridges between users and the evolving metaverse.
Liang Zikang (梁子康) is a Chinese entrepreneur and digital content strategist best known as the co-founder and CEO of Chuangyi Technology. He is primarily responsible for the company’s creative direction, product vision, and IP strategy, particularly in the development of hyper-realistic virtual humans and narrative-driven digital characters. Liang played a central role in the conception and execution of Liu Yexi, one of China’s most influential virtual beauty IPs, combining cinematic short-form storytelling with advanced CG, motion capture, and virtual production workflows. His work emphasizes virtual humans as long-term cultural and commercial IP rather than short-term technical demos, positioning them as emotionally legible characters designed for sustained audience engagement across platforms.
(Liu Yexi does not have an official standalone website, instead operating entirely through major social media platforms such as Douyin, YouTube, and Instagram, which function as her primary and authoritative online presence.)