37 Interactive Entertainment, also known as 37 Interactive Entertainment Network Technology Group Co., Ltd. (三七互娱网络科技集团股份有限公司), is positioning itself as a leading force in China’s digital human and AIGC industries. The company created the virtual human “Onion Girl,” who serves as a smart city assistant, event guide, and cultural ambassador, and has been officially recognized as a “Guangzhou City Partner.” It is opening three core capabilities: gamified digital interaction solutions for large-scale events, an AI digital human technology platform for cultural and tourism organizations to develop virtual spokespersons, and a global publishing network to export city culture. The company also launched the nation’s first metaverse art museum, invested in AI and brain-computer interface technologies, and partnered with institutions such as Guangzhou Academy of Fine Arts on projects blending digital humans with traditional cultural design. With technologies including AI motion capture, holography, and its proprietary “Xiao Qi” large model, 37 Interactive Entertainment has expanded beyond gaming into metaverse applications, cultural innovation, and digital human-driven marketing and public services.
37entertainment.net is the official global website of 37 Interactive Entertainment, a major Chinese cultural and gaming company founded in 2011 with headquarters in Shanghai and Guangzhou. The company operates well-known brands such as THREE SEVEN GAMES, and multiple publishing platforms including 37Online, 37Mobile, and 37GAMES, while also expanding into metaverse projects, film, television, animation, and music. It has developed socially impactful games, such as those designed to support children with autism and public education during the COVID-19 pandemic, and produced cultural works like interactive Spring Festival games. Ranked among China’s top 10 video game companies, it is also active in sustainability, pledging to use 100% renewable electricity by 2027 and committing to significant reductions in greenhouse gas emissions. In addition, 37 Interactive Entertainment leads industry standards in digital content governance, invests heavily in R&D, and promotes ESG initiatives, earning high ratings such as AAA performance in corporate responsibility and an MSCI AA rating in the internet sector.
37games.com is the official gaming platform of 37 Interactive Entertainment, operating internationally as a major publisher and developer of browser and mobile games. Founded in 2011, it covers markets across North America, Europe, mainland China, Hong Kong, Taiwan, South Korea, and Southeast Asia, with well-known titles such as Puzzles & Survival and Puzzles & Conquest. The platform supports in-app purchases, global login services, and customer support, and it serves as a hub for distributing and promoting the company’s games under its global brand 37GAMES.
37.com is the official web portal of 37 Interactive Entertainment’s online gaming platform, offering a wide selection of browser-based and mobile games in China. It serves as the central hub for players to access RPGs, strategy, fantasy, and historical titles, with dedicated sections for PC and mobile users, as well as recharge services, customer support, and VIP privileges. The platform is positioned as a major online game distribution and operations site under the 37 brand, providing integrated gaming experiences for Chinese players across web and mobile ecosystems.