BlueFocus (蓝色光标传播集团) has spent the past three years developing its metaverse ecosystem, Blue Universe, which now includes a portfolio of digital human IPs and immersive 3D space models. The company has entered a new phase focused on integrating digital assets with physical spaces for enhanced commercialization. It has produced digital humans for regional cultural tourism projects in locations such as Jilin, Shanghai Yuyuan, and Meishan in Sichuan. BlueFocus also participates in national and international standard-setting for digital humans, including work with academic and research institutions on ITU-T standards. Its proprietary digital human system has passed capability assessments by the China Academy of Information and Communications Technology (CAICT), and the company continues to position itself as a key player in the virtual human, AIGC, and Web3.0 sectors.
Across 2025, BlueFocus was repeatedly framed as scaling an “All in AI” outbound-marketing model in which AIGC expanded from text and images into video, audio, and digital humans, with the company portrayed as offering full-chain overseas solutions spanning market insight, intelligent creative production, influencer marketing, and digital human services, supported by claimed official cooperation qualifications and exclusive resources with major overseas media; within that framing, BlueFocus Digital Media Group was specifically described as using AI digital human technology to produce high-quality TikTok videos without hiring actors, and BlueFocus stated it would integrate Alibaba’s full model portfolio to strengthen its AI-driven marketing service system while naming customer-service virtual digital humans as a key application area, alongside other reporting that attributed its stage-specific outbound AI product capability to long-term accumulation of data, scenarios, and resources and cited large revenue figures including 2024 outbound business revenue of 483.33 billion yuan and AI-driven revenue above 12 billion yuan.
Operationally and at the product/ecosystem level, BlueFocus was reported to be responding to brand demand for film-level content, with Q4 2024 daily consumption of AIGC marketing materials and virtual digital human livestream solutions said to exceed 30 million yuan, and it was positioned as an early partner of Kuaishou’s Kling AI with executive commentary pointing to future work on digital human interaction and game content generation; product signals included Loomi as a BlueLab-built social-media content tool, a strategic cooperation with Kunlun Wanwei that referenced the digital human “Tian Yu” appearing in a themed short-drama series, and continued emphasis on virtual IP development around the creative-reproduction digital human “Su Xiaomei,” described as used in virtual short dramas, cultural tourism, and offline events, while the broader narrative also placed BlueFocus in China virtual digital human rankings and highlighted frontier outputs spanning AI digital human interactive devices and large-space VR immersive projects, with 2024 activity described as integrating AI + XR content development and scenario operations across VR, immersive IP, AI digital human livestreaming, and local-life applications, including cultural-tourism showcases such as “Huaxia Roaming: Central Axis” that explicitly explored digital humans within cultural consumption.
In early 2026, BlueFocus was portrayed as deepening its AI-led marketing strategy through both platform cooperation and applied production tools: reports linked its partnership with Alibaba’s Tongyi Qianwen (Qwen) to work that began in 2023 and had progressed into practical deployments, explicitly including outbound advertising and digital human use cases, while subsidiaries were said to be collaborating with Alibaba Cloud on a large-model-based digital human platform in which the Tongyi Qianwen app strengthened natural-language interaction for the virtual IP “Su Xiaomei” during livestreaming; alongside this, BlueFocus was described as pushing a digital human platform across multiple industry fields, and its wholly owned subsidiary BlueFocus Universe was reported to have launched an online AI video production platform called “Lamb Mark Avatar” positioned to lower audio-visual production costs for outbound advertisers, with additional claims that BlueFocus had already moved early on GEO (generative engine optimization) to improve brand visibility in AI-generated search outputs and that its AI marketing intelligent agent had delivered a 42% ROI uplift for a fast-moving consumer goods brand while compressing content production cycles from three days to four hours.
Blue Universe Digital Technology Co., Ltd. (蓝色宇宙数字科技有限公司) is a China-based digital technology firm positioned as a metaverse and virtual-being unit within BlueFocus (蓝色光标), established on 18 January 2022 with registered capital reported as RMB 150 million; in the digital human context, it is described as focusing on the development and operation of virtual humans alongside virtual spaces, using enabling technologies such as virtual reality, artificial intelligence, and (in some descriptions) blockchain, and packaging these capabilities into end-to-end marketing production for clients through self-built IP, platforms and products, and XR studio infrastructure, with public-facing materials also attributing to it the creation or operation of named virtual characters and related digital content products.
https://www.bluefocus.com/mobile/uniblue.html