Fengshang Culture Group Co., Ltd. (北京锋尚文化集团股份有限公司) is a Beijing-based publicly listed company specializing in digital performance technologies, with a strong focus on the development and application of virtual digital humans. The company integrates digital human technology into live and virtual events, enabling fan interaction with virtual personas such as “JAY,” and supports immersive experiences including virtual concerts, themed activities, social interaction, and virtual shopping. It operates a virtual performance cloud platform and manages a comprehensive ecosystem involving virtual artist agencies and proprietary IP integration. Fengshang Culture is also aligned with industry trends such as the metaverse, virtual reality, and emerging tech concepts like Sora and Kimi, and has participated in large-scale events including the Winter Olympics and Asian Games.