Jishi Media (吉视传媒) positions digital humans as a practical, deployable capability within its broader digital transformation and service portfolio, highlighting products such as the “Jixiaozhi”/“Jishi” digital human (吉小智数字人/吉视数字人) aimed at enterprise and government use. In this framing, its digital humans are presented as 4K ultra-high-definition virtual presenters or assistants with more precise interaction, including an emphasis on improving broadcast-style experiences by turning subtitles from simple text support into a richer information layer, and extending the same digital-human interface into real-world service contexts such as culture-and-tourism guidance, government service delivery, and major cultural events where the company has showcased digital-human solutions.
You Zhiqiang (由志强) is a senior executive of Jishi Media who has served as chairman and is commonly reported as the Party committee secretary, after previously serving as the company’s general manager. Publicly available management biographies describe him as born in 1974, holding a management bachelor’s degree, and having prior experience in Jilin Province’s propaganda and public information system, including roles connected to cultural industry development, news and emergency information work, and a senior propaganda post in Baishan City, before moving into Jishi Media leadership.
Ma Weidong (麻卫东) is the general manager of Jishi Media, responsible for day-to-day operations, and is described in company-management biographies as born in 1970, a senior engineer by title (reported as “senior”/“principal” level engineering), and a Jilin University graduate. His career history is presented as primarily within the company and its related network operations, including managing a branch company, serving in executive and finance leadership roles within a local cable transmission entity and a county-level branch, and then moving through headquarters roles such as human resources director, board secretary, and deputy general manager before being appointed general manager in 2025.
Sun Yi (孙毅) is a deputy general manager and the board secretary of Jishi Media, a role that typically covers corporate governance coordination and disclosure/investor-relations responsibilities alongside executive management duties. Management biographies describe him as born in 1980, holding a master’s degree in engineering from Jilin University (software-related studies are specifically cited in some profiles), and having progressed through finance and capital-markets-facing functions inside the company, including senior roles in planning and finance and leadership roles in the securities/investment function, before being appointed as board secretary and part of the senior management team at the 2024 governance transition.
(Jishi Media appears to use the domain name jishimedia.com as its official domain, but it may not be reliably reachable from your location due to DNS, HTTPS/TLS, routing, or geo-access restrictions.)
Jishi Media Co., Ltd. (吉视传媒股份有限公司)
Jishi Media Information Hub Center (吉视传媒信息枢纽中心)
No. 999 Hemei Road (和美路999号)
Jingyue Development Zone (净月开发区)
Changchun, Jilin 130117
China