GLA Art Group (上海观厘艺术科技有限公司), founded in 2017, is a China-based digital art company specializing in empowering brands through digital domains, digital assets, and metaverse development. The company produces immersive multimedia experiences that combine visual art, AI, music, fashion, and digital storytelling. Its projects include ultra-realistic virtual idols like ALiCE, the AI-based “Artistic Intelligence” figure, and exhibitions such as The Worlds of Splendors and GOYA Utopian Realm. GLA also explores AI-driven creativity, digital twin art installations, and cultural preservation through digital media. The company operates under the MetaWay label and is known for blending traditional aesthetics with cutting-edge technology.