Yuanli Trend Network (元力趋势网) presents itself as a “China virtual digital human showcase platform” that curates and publicizes virtual/digital-human IP through site sections focused on rankings and reports, including an announced release of the 2024 annual “China Virtual Digital Human Influence Index Report” dated March 29, and an “About Us” positioning that emphasizes building a “virtual digital human+” industry service platform for disseminating frontier theory and applications, tracking leading enterprises and figures, and providing professional training to support talent development. In terms of commercialization infrastructure, it lists a service plan that includes digital-human IP registration and influence evaluation, virtual IP brokerage, and operational matchmaking, and it displays partner branding; the footer attributes ownership to a technology services company with an ICP filing.
“China Virtual Influence Index” (中国虚拟影响力指数) is an influence-evaluation framework used to assess and rank virtual and digital-human IPs in China, designed to support comparative benchmarking and commercialization by translating visibility and impact into structured indicators. It is commonly described as focusing on three high-deployment categories—virtual idols, virtual streamers, and “digital employees” (virtual staff)—and as being constructed around three top-level dimensions: communication reach and propagation, innovation capability, and social or public value, with these dimensions broken down into a set of lower-level metrics used to produce rankings and report-style outputs.
Public materials that describe Yuanli Trend Network consistently surface three named individuals in leadership/advisory roles: Zhang Lijin (张丽锦) is identified as the platform’s responsible lead (“platform head”) and is also described as a co-author of the book Virtual Digital Human 3.0 (《虚拟数字人3.0》), in the context of explaining how the site’s digital-human IP database and influence-evaluation features are structured. Lu Xin (吕欣), described as Dean of the Communication University of China Digital Human Research Institute (中国传媒大学数字人研究院), is presented as the site’s chief advisor (总顾问) and is quoted framing the platform mission around “virtual digital human+” industry services, frontier research/applications, and talent development. Shen Hao (沈浩) is presented as the platform’s chief scientist (首席科学家) and characterized as a big-data expert, commenting on digital humans as a future media form and on cost declines driven by AI iteration.
Zhang Lijin is a China-based researcher and industry practitioner focused on virtual/digital-human IP and influence measurement, and is publicly described as a senior researcher at the Communication University of China Big Data Mining and Social Computing Center (中国传媒大学大数据挖掘与社会计算中心) as well as the platform lead for Yuanli Trend Network, where he has presented the site’s “digital-human IP library” as being built on a large indicator system associated with the China Virtual Digital Human Influence Index and positioned it as a data foundation for influence-report outputs and IP services such as brand cooperation and rights/registration workflows. His published work includes co-authoring the book Virtual Digital Human 3.0: The Metaverse Era of Human Symbiosis (虚拟数字人3.0：人“人”共生的元宇宙大时代) with Chen Longqiang (陈龙强), which is cataloged by Chinese reading/retail platforms with bibliographic details including publisher China Translation & Publishing House (中译出版社), publication date April 1, 2022, and ISBN 9787500170136.