Hunan-based Mango TV (芒果TV) has actively integrated digital human technology across its entertainment and broadcasting platforms. Notable examples include AI-generated digital performances featured in New Year galas, such as virtual showcases by Yao Anna, as well as competitions among fictional AI anchors like Li Weike, Zero, and Xiao Ke. The company leverages digital humans in news broadcasting, variety shows, and interactive live events, utilizing technologies such as motion capture, AIGC, and virtual stage production to enhance viewer engagement and explore new media formats.
(Mango Excellent Media Co., Ltd. is the listed parent company and ultimate controller of the Mango TV ecosystem. It is a state-controlled media group headquartered in Hunan that sits at the top of the corporate structure, while Mango TV itself is an operating platform brand run by its wholly owned subsidiary Hunan Happy Sunshine Interactive Entertainment Media Co., Ltd. (湖南快乐阳光互动娱乐传媒有限公司), meaning that Mango TV’s content production, technology development, digital human initiatives, and commercial operations are executed at the subsidiary level but are consolidated into and governed by Mango Excellent Media Co., Ltd., which provides strategic direction, capital allocation, regulatory alignment, and integration across television, online video, AIGC, virtual digital humans, and immersive media businesses within the Mango media group. )