Metaverse Matrix (元界矩阵) positions its digital-human work as part of a broader “AI + scenarios” operating stack aimed at cultural tourism and enterprise customer acquisition, with digital humans used primarily as deployable presenter and companion interfaces rather than as standalone entertainment IP. In cultural tourism, it has promoted an AI companion tour agent called Miaoyuanzhang (“喵元章”), described as an on-site service that supports multilingual explanation and personalized route planning, and it has been reported as deployed via a physical “rental cabinet” style touchpoint at attractions such as Mutianyu Great Wall, framing the product as an operational layer for visitor guidance and knowledge delivery rather than a one-off campaign asset. In commerce and marketing operations, the company markets “AI smart broadcast” capabilities that explicitly include digital-human livestreaming and “unattended” livestream selling, describing an end-to-end workflow with AI-generated long-form livestream scripts, real-time Q&A style interaction intended to resemble human response, product-specific sales prompts, selectable voice models, multi-platform account authorization (including platforms such as Douyin, Kuaishou, and Meituan), and a one-click “go live” process positioned as controllable and designed to reduce account-risk associated with digital-human streaming. In creator tooling, it has also promoted a “Yuanjie Digital Creative Platform” as a production system for AI-generated content that includes functions commonly used in synthetic-character pipelines, such as storyboard scripting, batch image generation with consistency controls, face-swap and restoration, motion transfer, and video generation, with both web access and local deployment referenced. Across these strands, its digital-human proposition is consistently described as an operational interface for always-on selling, short-video distribution, and tourism guidance, supported by packaged devices and software workflows and framed as a practical commercialization layer for merchants, scenic areas, and government-linked tourism initiatives.