NetEase Fuxi (网易伏羲实验室) is a Chinese AI research lab focused on gaming and entertainment technologies. Its work includes the development of digital humans, which are AI-driven virtual characters used in social interaction, entertainment, and content creation. These digital humans incorporate technologies such as intelligent facial modeling, virtual companionship, AI-assisted creative tools, anti-cheating systems, and competitive gaming bots. Fuxi has also created a Chinese large language model called ""Yuyan"" for use in interactive storytelling, intelligent NPCs, and music generation. The digital human industry in China is characterized by fragmented development, with high production barriers, but companies like Fuxi are advancing the field through integrated platforms and commercial applications. NetEase, the parent company, is a major internet and tech firm in China with a strong presence in online gaming, education, media, and digital services.