Jichuang (即创) is a one-stop intelligent content creation and management platform developed by ByteDance's marketing technology division, OceanEngine (oceanengine.com). In the context of digital humans, Jichuang plays a significant role in the commercialization and deployment of AI-generated virtual spokespersons within China’s growing AIGC (AI-generated content) landscape. The platform is explicitly designed to support automated workflows for producing branded media content, including short videos featuring digital humans, livestream avatars, and AI-driven voiceovers. It allows users to generate scripts, select digital human models, apply voice synthesis, and output usable marketing videos within a short time frame.
Positioned primarily as a tool for e-commerce marketing and enterprise promotion, Jichuang integrates 3D digital human assets into its suite of creative tools, enabling companies to create virtual presenters for product showcases, social media campaigns, and livestreams. Its core user base includes brand operators, content creators, and digital marketing teams, who can deploy AI avatars without needing technical 3D or animation skills. The platform's adoption reflects ByteDance’s broader strategic push into AI content services, particularly through its integration with Douyin (the Chinese version of TikTok) and its alignment with China’s national digital economy initiatives.
Jichuang requires registration with an OceanEngine account. It supports organizational account management, allowing enterprises to onboard teams and coordinate digital human campaigns. The platform exemplifies China’s industrial-scale approach to synthetic media by embedding AI digital humans within mainstream marketing ecosystems, making Jichuang a key infrastructure component for scalable digital spokesperson deployment.