The National Development and Reform Commission (国家发展改革委) is China’s central macroeconomic planning and industrial policy agency, and in the context of digital humans it functions primarily as a cross-ministry coordinator and policy driver that frames digital human deployments as part of broader “AI+” and digital-economy modernization goals, promotes their adoption in public services and market-facing service industries (for example, intelligent customer service and digital service agents), and links digital human rollouts to adjacent state priorities such as data infrastructure, data governance, and digital talent development, typically by issuing or co-issuing guiding opinions and implementation measures, aligning local pilots with national objectives, and convening multi-department collaboration so digital human applications scale in ways consistent with economic planning, service upgrading, and regulatory governance expectations.