JD.com, Beijing Jingdong Century Trading Co., Ltd. (北京京东世纪贸易有限公司), has developed a comprehensive digital human ecosystem centered on its intelligent interaction platform called Yanxi. This platform powers AI-driven digital humans used extensively in e-commerce live streaming. JD enables merchants to create and operate virtual hosts for 24/7 livestreams, enhancing engagement and driving sales. These digital humans can interact through text, voice, and multimodal formats, and are equipped with emotional intelligence to improve customer experience. JD offers various service tiers for digital human providers, free trials for entry-level merchants, and customizable avatars. High-profile campaigns have featured AI versions of company founder Liu Qiangdong, showcasing the technology’s promotional power. The platform also integrates with JD’s cloud and AI infrastructure, supports automated content creation, and provides tools for intelligent customer service, analytics, and marketing. JD.com positions digital humans as a core component of its AI-driven retail transformation strategy.
JD Cloud (京东云计算有限公司), the cloud computing arm of JD.com, has made significant advancements in the development and deployment of AI-driven digital humans. These digital humans are used across various sectors, especially in e-commerce, where they power 24/7 livestreams, marketing campaigns, virtual customer service, and immersive brand experiences. Key platforms like Yanxi enable multimodal interactions including voice, text, and facial expressions, enhancing engagement and personalization. JDCloud offers tools for businesses to create custom digital avatars with cloned voices and 1:1 likeness, supporting both Chinese and English. The technology has been applied in major campaigns such as the World Cup and 618 shopping festival, and in enterprise solutions like digital banking assistants. JDCloud positions these digital humans as part of its broader AI and digital transformation ecosystem, which also includes virtual training tools, smart city infrastructure, and risk control systems.
JD Technology (京东科技) positions digital humans as a practical interface layer for commerce and service workflows, primarily through its Yanxi Digital Human (言犀数字人) and related “digital human livestream” stack that enables brands to run near-continuous live selling with a mix of human and digital hosts, including 24/7 coverage during major shopping festivals; across recent reporting and product/industry write-ups, JD Technology is described as pushing digital humans toward scalable, commercially deployable use by pairing a foundation model approach for “general” digital humans with speech synthesis and multimodal generation pipelines (often referenced as LiveTTS and LiveHuman) to reduce creation and operating costs and to speed up generation from minimal inputs (e.g., short audio, photo/video) while supporting large-scale brand adoption, long-duration streaming hours, and broader “intelligent agent + digital human” interaction patterns in JD’s ecosystem.
JD Health (京东健康) has significantly expanded its AI-powered digital human initiatives across China's healthcare and retail sectors. Its medical AI digital humans have achieved over 90% substitution rates for human tasks and served more than 35 million user interactions in the past year, with a 91% satisfaction rate. JD Health has integrated these digital humans into full-scene applications, including health consultation, guided shopping, disease education, and chronic disease management. The company also launched over 500 AI doctor agents and digital twins of real medical professionals, enabled by its proprietary medical foundation models. These avatars operate 24/7 and are customized to emulate the knowledge, communication style, and behavior of real doctors. Additionally, JD Health has introduced open-source projects like JoyVASA, an audio-driven digital head based on diffusion models. These advancements reflect JD Health’s strategy to position itself as China’s leading AI-driven health service platform by enhancing scalability, personalization, and continuous engagement through digital humans.