360 Group (360集团) is a Beijing-based Chinese internet and cybersecurity company best known for consumer and enterprise security software and related online services, and in the digital human space it has positioned “AI digital humans” (数字人) as a flagship application of its large-model strategy under the “360 Zhinao” (360智脑) branding, framing digital humans as a primary interface for interacting with and operationalizing large models rather than as purely presentational avatars. At a 2023 launch event, founder Zhou Hongyi publicly demonstrated a personal “digital double” and described the product direction as knowledge-base- and memory-driven, emphasizing capabilities beyond scripted output (for example, drawing on private or enterprise knowledge to answer questions and summarize and assist with decision support). In parallel, the company markets a digital human platform that pairs an avatar/voice layer with a model engine and an enterprise knowledge-base engine to improve reasoning, semantic understanding, and content generation, and it also promotes always-on live/short-video digital human workflows for commercial scenarios.