Lawaken, operated by Hangzhou Lawaken Technology Co., Ltd. (杭州拉瓦肯科技有限公司), is a Chinese AR technology and AI digital human company founded by Ru Yi. Its flagship character, also named Li Weike, is a virtual digital human designed with a strong emphasis on emotional connection, gender inclusivity, and futuristic identity. The name “Lawaken” is a play on “Lady Awaken” or “Let’s Always WAKE the Next,” symbolizing female empowerment and forward-looking innovation. The company develops AI-driven AR glasses and immersive applications, combining proprietary large language models with voice interaction and facial animation to power human-like digital companions. Unlike most male-led virtual human teams, Lawaken emphasizes a female-led vision and focuses on emotionally resonant digital personalities. It has received early investments from ByteDance and aims to redefine digital companionship in AR environments.
(Liweike/李未可 is the core Chinese brand and digital-human character name, Liweike Technology (李未可科技) is the company name built around that brand, and Lawaken/LAWK is the English-facing brand identity and domain used for the same group’s AI-glasses products.)