AYAYI is China’s first hyper-realistic digital human (MetaHuman), developed by Ranmai Technology and launched on May 20, 2021. Unlike cartoon-style virtual idols, she features lifelike skin, hair, micro-expressions, and clothing, and quickly gained popularity on Xiaohongshu. AYAYI was later hired as Tmall’s Super Brand Day digital manager, becoming Alibaba’s first digital employee. She has since collaborated with top brands including Louis Vuitton, Guerlain, Dyson, and Shiseido, and is part of Ranmai’s broader IP portfolio alongside virtual figures like Noah and Ro1yi. Styled as a silver-haired Gen Z influencer, AYAYI represents the convergence of digital aesthetics and metaverse marketing. Her success has positioned hyper-realistic digital humans as brand-safe, scalable solutions for marketing and livestream commerce. Ranmai Technology, officially Shanghai Ranmai Network Technology Co., Ltd. (上海燃麦网络科技有限公司), is a venture-backed firm headquartered in Shanghai with offices in Beijing and Shenzhen.
Wang Jing (汪菁) is the central operational figure associated with Beijing Lanmai Technology Co., Ltd. and its education-focused affiliate. Public corporate registry records confirm her role as the legal representative of Beijing Lanmai Education Technology Co., Ltd. (北京兰麦教育科技有限公司), established in September 2023, and show her appearing across the Lanmai corporate network in executive capacities such as executive director and manager. Her repeated presence across affiliated entities indicates she is responsible for day-to-day operations and the company’s recent expansion into education technology, positioning her as the primary decision-maker within the Lanmai group, although detailed biographical information beyond these corporate roles is not publicly disclosed.
Xu Dongjiang (徐东江) is associated with Beijing Lanmai Technology Co., Ltd. primarily in a supervisory and governance capacity rather than as a public-facing executive. Corporate registry data list him among the company’s principal personnel, commonly in supervisory roles, and link him to several affiliated entities within the same corporate network, suggesting involvement in oversight, compliance, or minority investment functions. Publicly accessible records do not provide substantive information about his professional background or activities outside these filings, indicating a more limited but structurally relevant role within the Lanmai corporate structure.
(“Lanmai” is correct because the company name uses the character 兰 (lán), which in standard Pinyin is pronounced with an “l” sound, while “Ranmai” would correspond to different characters and would be a misromanization rather than a valid alternative.)