Kweichow Moutai (贵州茅台) is not primarily a “digital human” company, but it shows up in the digital-human space as an influential state-linked brand ecosystem that can sponsor, operationalize, and legitimize digital-human deployments for culture and tourism; in news reports, a “Moutai-affiliated” cultural tourism unit is described as being involved in developing and operating a tourism-oriented digital human (positioned as a regional travel assistant and public-facing service interface), which is a typical pattern in China where major consumer brands and their affiliated cultural-tourism entities extend into “digital human” projects to promote destinations, standardize customer service, and create always-on promotional presenters for events, venues, and campaigns; in this context, Moutai’s relevance is less about core AI R&D and more about institutional backing, marketing reach, distribution partnerships, and cultural-brand authority that can accelerate adoption of digital humans as front-stage spokespersons for regional narratives, visitor services, and commercial promotion.
Moutai Cultural Tourism (茅台文旅) is a culture-and-tourism operating unit within the Moutai group ecosystem that uses digital IP and event-driven cultural products to extend the brand’s presence beyond liquor into public-facing cultural experiences, and in the digital human context it is presented as the lead execution party behind Guizhou’s provincial tourism digital human “Huang Xiaoxi” (黄小西), positioned as a personified cultural-tourism ambassador tied to major Guizhou landmarks and designed to support tourism services and cultural communication through a character-like interface rather than conventional promotional copy; in practice, its relevance to digital humans is less about foundational AI research and more about commissioning, packaging, and deploying digital human projects as branded “front-stage” identities that unify tourism messaging, enable scalable visitor guidance and campaign content, and connect offline festivals, venues, and cultural-creative merchandise with always-on, shareable digital representations.
Xunfeng Digital Platform (巽风数字平台) functions as the digital distribution and engagement layer in Moutai Cultural Tourism’s “lifestyle” repositioning by providing the infrastructure where its culture-and-tourism IP can be operationalized as persistent online experiences rather than one-off campaigns: the company itself frames “Xunfeng Digital Platform development and operation” as one of its four core business lines and explicitly links it to “making Xunfeng Digital World real,” meaning a managed digital venue that can host branded virtual spaces, commerce mechanisms, and community interaction that extend offline events, venues, and cultural-creative products into always-on digital touchpoints; within that same narrative, a tourism digital human such as Huang Xiaoxi becomes the personified front-end for cultural communication and service scenarios, while Xunfeng supplies the platform back-end that makes those personified experiences scalable, repeatable, and monetizable through ongoing digital operations rather than only through physical tourism traffic.