Weibo Anime (微博动漫), also styled as Weibo Comic (WEIBO COMIC), is a Weibo (微博) content vertical and operating unit within the Sina (新浪) corporate ecosystem that focuses on anime-and-comics community and commercialization, with an emphasis on building a Chinese original comics (国漫) content ecosystem and using Weibo’s social distribution, topics, and creator networks to amplify IP, trends, and campaigns. In addition to functioning as an on-platform editorial and program organizer that coordinates cross-vertical collaboration (for example with celebrity, entertainment, fashion, beauty, esports, video, and community-topic traffic inside Weibo), it has operated a dedicated comics-reading app and industry-facing products such as the Asia Anime Ranking (亚洲动漫榜) and the Weibo Anime White Paper (微博动漫白皮书), positioning itself as both a fan-facing hub and a data-oriented organizer for the sector. Within the virtual-idol and virtual-human discussion you provided, it appears as the Weibo-side organizer for incubation-style initiatives—most notably the “Super Meta Star Plan” (超元星计划) described in the 2022 reporting—where it convenes external entertainment operators, character-development studios, and enabling technology vendors to connect virtual idol IP creation and promotion to platform traffic and monetization pathways.
Weibo Anime sits inside Weibo as an organizing content vertical rather than a standalone digital-human studio, and its role in the digital human and virtual human space is primarily platform-side incubation, promotion, and commercialization coordination. In practice, it functions as a convening unit that can launch Weibo-branded initiatives—such as the Super Meta Star Plan (超元星计划)—to attract and “incubate” virtual idol and virtual-human-style IP by linking three layers of the ecosystem: upstream rights holders and entertainment operators, midstream character/image development teams, and downstream enabling technology and service providers (for example motion capture and real-time performance tooling) that make scalable production possible. Because it can coordinate multiple Weibo business verticals at once (celebrity, entertainment, fashion, beauty, esports, video, community topics), Weibo Anime is positioned to route platform traffic, campaigns, and event formats—such as hybrid celebrity–virtual performances—toward specific virtual-persona projects, while also providing a clearer pathway to monetization through brand cooperation, fan-community operations, and IP packaging. In short, within the broader matrix of organizations, Weibo provides distribution and social graph, Sina is the corporate lineage often cited in encyclopedia-style descriptions, and Weibo Anime is the Weibo-side operating unit that turns “digital human” activity into structured programs and partner networks rather than being the primary builder of the digital humans themselves.
Public information does not support a single, continuously updated “leadership roster” for Weibo Anime as a standalone unit, because it operates as a vertical inside Weibo and many roles are presented under broader ACG/ACGN structures rather than under a separate “Weibo Anime management” banner; the most recent senior figure explicitly and repeatedly identified in public sources as leading the broader organizational area that contains anime/comics operations is Cheng Shenglin (程盛林), described as General Manager of Weibo’s ACGN Business Division (微博ACGN事业部总经理) in 2024 and also listed in an official industry context with the same title. Earlier, named Weibo Anime leaders and department heads that appear in interviews and event coverage include Zhu Guozheng (朱国正 ), identified as Weibo Anime Vice President in 2020 coverage, Sun Bin (孙斌), identified as Weibo Anime COO in 2019 interviews, and a Weibo Anime marketing/vertical-operations lead Wang Weiwei (王薇薇) cited in 2019 reporting; these are useful for understanding who was publicly fronting the unit in that period, but they should be treated as historical unless a newer source confirms their current titles.
(manhua.weibo.com is the legacy “Weibo Comics / Weibo Anime” web address that Weibo still references in its own product materials, even though the site itself may now be offline, region-restricted, or fully deprecated.)
For Weibo Anime (微博动漫), the clearest publicly published postal address tied specifically to the Weibo Anime / Weibo Comic service operations is the contact-and-mailing address stated in the Weibo Anime privacy policy for its operating entity Beijing Xuanguoke Information Technology Co., Ltd. (北京炫果壳信息技术股份有限公司): 12/F, Tower C, Jiahao International Center (嘉豪国际中心C座12层), No. 116 Zizhuyuan Road (紫竹院路116号), Haidian District, Beijing (北京市海淀区), 100089, China.