Tiandi Online (天地在线) is a China-based, publicly listed digital marketing and integrated communications firm whose core business has historically centered on internet advertising, brand marketing, and enterprise digital services, and while it has expanded since roughly 2021 into virtual digital humans, virtual IP, and Metaverse-related applications, this move has been consistently presented in disclosures and media coverage as a diversification rather than a fundamental transformation of its business model. The company has developed and deployed branded virtual digital humans for use cases such as e-commerce live streaming and enterprise content delivery, and from 2023 onward has incorporated generative AI techniques to improve automation and interaction, aligning with broader AIGC industry trends rather than pursuing a distinctly proprietary technological path. Publicly available records do not clearly support claims of a formally established, standalone virtual-human subsidiary, nor do they substantiate the characterization of cloud cooperation with Aliyun as a strategically pivotal partnership beyond standard infrastructure usage. Similarly, while named virtual characters and platforms associated with Tiandi Online are referenced in industry reporting, their technical sophistication and commercial impact are often described in general or promotional terms, and revenue from digital human services appears to remain a secondary, emerging component of the company’s overall marketing-focused business rather than a dominant or fully disclosed growth engine.
Xin Yi’an (信意安) is the chairman of the board, legal representative, and general manager of Tiandi Online, serving as the company’s core executive leader. He holds overall responsibility for corporate governance, strategic direction, and executive management, guiding the firm’s development from its origins in digital marketing toward expanded offerings that increasingly include digital and virtual services. In his roles as both board chair and general manager, Xin Yi’an oversees major business units and represents the company in legal and regulatory affairs, shaping its long-term positioning in the Chinese digital services market.
Li Xu (李旭) serves as the board secretary and a deputy general manager of Tiandi Online, where she is responsible for regulatory compliance, investor relations, and internal corporate communications alongside executive management duties. Born in 1984, Li Xu holds a bachelor’s degree and is a member of the Communist Party of China; prior to her current roles she held senior positions including board secretary at Yunnan Jinggu Forestry Co. and deputy general manager at Beijing Beixinyuan Software Co., bringing experience across corporate governance, digital services, and executive leadership to her work at Tiandi Online.
(The Tiandi Online website at 372163.com is intended to serve as a corporate homepage describing the company’s internet marketing and enterprise services, but it is currently inaccessible due to a hosting or domain configuration error rather than an intentional shutdown.)