As of 2025, Macau is actively integrating AI digital humans into its economy, education, and public services, with significant initiatives led by companies like Baidu. Baidu launched a localized e-commerce solution centered on its “Huiboxing” digital human live-streaming technology, offering traffic support, platform subsidies, and promotional events to help local merchants expand into mainland China. Digital humans are also being deployed in media, education, legal outreach, tourism, healthcare, and cultural promotion, often presented through full-body holographic systems or AI-generated avatars. Institutions such as Macau University of Science and Technology and government agencies are using digital humans in teaching, cultural storytelling, and digital marketing. The city’s broader push toward digital transformation includes the development of metaverse applications, AI companions, and multilingual digital humans, with strong support from local and national authorities to position Macau as a hub for AI-driven digital culture and commerce.
Macau Telecom (CTM) is actively applying AI-powered digital humans in its operations, promotions, and public engagement. The company has developed multilingual, multi-format digital human broadcasters to deliver policy messaging and product publicity efficiently, while also integrating AI avatars into exhibitions, youth career fairs, and customer service experiences. A prominent example is “Digital Human Anchor Zik,” who hosts CTM’s livestream program Digital Talk and presents event highlights, technology updates, and public service announcements. These initiatives extend into areas such as smart data services, localized AI voice engines, AI-driven customer support, and digital human–led healthcare demonstrations, aligning with CTM’s strategy to accelerate digital transformation and cultivate local AI talent through its City Digital Economy programs.
Macau Telecom, in partnership with Baidu Smart Cloud, is advancing Macau’s digital transformation through AI-driven tourism and innovation initiatives. In 2024, CTM and the Macau Government Tourism Office launched the “AI Macau Smart Tourism Service,” a multilingual chatbot powered by Baidu’s language models to assist visitors with real-time cultural, travel, and entertainment information, alongside a 5.5G-enabled smart tourism assistant for conventions and exhibitions. Building on this, CTM and Baidu inaugurated the City Digital Economy (Macau) Innovation Center in early 2025 at CTM’s Gaodi Wu Street headquarters, serving as a hub for AI, cloud, big data, and IoT development. The center, which also delivers Macau’s first AI training course recognized by China’s Ministry of Industry and Information Technology, hosts competitions and seminars to cultivate local AI talent and accelerate adoption across sectors.
[Aug 2025]
2025
June 11, 2025: Baidu launched an exclusive e-commerce solution for Macau supporting 10,000 merchants with free AI digital human live streaming services.
May 25, 2025: Tencent Marketing Academy (eschool.qq.com) offered courses on digital humans for marketing, including Macau (+853) registration options.
April 29, 2025: 300 Macau youth participated in AI application experiences in Qin’ao, exploring AI digital human “clone” effects that save work time.
April 27, 2025: AI digital humans made their debut at the Macau Travel Expo 2025, with experience dates from April 25-27.
April 30, 2025: The 13th Travel Expo featured over 10,000 business matching sessions and introduced “AI digital humans” for the first time.
April 25, 2025: The 13th Macau International Tourism (Industry) Expo opened with AI digital humans as a new feature.
March 25, 2025: Tencent Advertising (tencentads.com) offered practical experience courses for digital human live streaming with free early bird tickets limited to 200 companies.
March 14, 2025: 56 companies entered the Cross-border E-commerce (Huafa) Innovation Industrial Park, with AI algorithms used for digital human creation.
March 4, 2025: Macau Telecom and Baidu Smart Cloud unveiled the City Digital Economy (Macau) Innovation Center.
February 26, 2025: The City Digital Economy (Macau) Innovation Center opening ceremony was held at Macau Telecom’s Gaodi Wu Street headquarters to cultivate AI industry talent in Macau.
2024
December 17, 2024: Macau Telecom – Launched AI-powered tourism services that can customize Macau one-day itineraries in 10 seconds and utilized digital human technology to enhance mobile tourism services.
December 3, 2024: Macau International Media Forum – Hosted the Macau International Media Forum and Macau Intelligent Digitalization Symposium, featuring discussions on digital human applications in media and technology sectors.
November 14, 2024: Guangdong-Hong Kong-Macao Youth Cooperation – Youth from the Greater Bay Area presented technology innovations including digital human applications to commemorate the 25th anniversary of Macau’s return to China.
November 11, 2024: Guangdong Province Guangdong-Hong Kong-Macao Youth AI Dream Camp – The camp concluded with presentations featuring digital human technology demonstrations and educational applications.
October 17, 2024: “Chasing the Brightest Light” Technology and Culture Celebrity Macau Trip – Silicon Intelligence founder introduced digital human technology applications during the cultural exchange event.
September 10, 2024: Macau University of Science and Technology – Hosted the 2024 Macau Parallel Tourism Symposium focusing on artificial intelligence and sustainable smart tourism, with discussions on digital humans in future tourism ecosystems.
June 4, 2024: BEYOND Expo 2024 – Huawei collaborated with BEYOND Expo to explore how technology innovation, including digital human applications, can assist Macau’s economic diversification.
May 25, 2024: Fujian-Macau Cooperation – The first university-enterprise joint laboratory between Fujian and Macau was established, focusing on virtual digital human and AI technology integration for IP operations and digital cultural tourism.
January 15, 2024: Macau Chain Franchise Chamber of Commerce – Hosted an intellectual property seminar at the Greater Bay Area Intellectual Property Consultation Service Center to promote understanding of digital human technology among Macau SMEs.