In October 2021, South Korean company Deepbrain AI (明芒科技) became an early external supplier of embodied, presenter style AI systems connected to Qinghai Province when it signed a contract to provide an AI Announcer solution to Qinghai Television. The Qinghai-specific scope of that deal focused on building two AI announcers, one male and one female, and introducing them into the broadcaster’s news and lifestyleinformation programmes, positioning digital human presentation as a practical media product rather than a laboratory demonstration. The same announcement also covered a separate contract with Beijing Radio and Television Station, but the Qinghai-facing significance lay in bringing AI announcers into routine provincial broadcasting formats.
In September 2024, Qinghai’s most clearly documented corporate marketing deployment of a named, customer-facing virtual person emerged when Qinghai Huzhu Tianyoudé Highland Barley Wine Co., Ltd. (青海互助天佑德青稞酒股份有限公司) launched the second phase of its digital virtual human project, AI Li Ling'er. This marked a shift from broadcast-focused AI presenters toward brand-owned synthetic characters designed for consumer engagement, with the company positioning the virtual human as part of liquor marketing activity rooted in Qinghai’s local product identity. The move also demonstrated how a Qinghai-headquartered consumer brand treated a virtual person not as an add-on graphic, but as an identifiable “employee-like” digital presence intended to appear in outward-facing promotional contexts.
In June 2025, Qinghai’s public-service deployment record became more explicit, with digital humans moving into citizen services and labour-market intermediation in the provincial capital Xining and beyond. Xining Housing Provident Fund Management Center began trial operations of an AI digital human customer-service system named Jiajia, using an embodied virtual-agent format to improve service efficiency for residents seeking housing provident fund information and handling. In the same month, Haiyan County introduced an “AI + livestreaming” employment service system described as relying on AI digital humans to provide continuous, round-the-clock services such as job matching, career guidance, and policy consultation, extending digital-human use beyond static publicity into a transactional public-facing workflow. These developments were also framed within a broader June 2025 pattern in which multiple government departments in Xining introduced new digital humans as practical service interfaces, signalling that avatar-based service delivery was being treated as a reusable capability rather than a one-off pilot.
In July 2025, employment and commerce became the two most visible growth vectors for embodied virtual beings in Qinghai as local public agencies and entrepreneurial teams expanded their use cases. Chengzhong District Human Resources and Social Security Bureau in Chengzhong District advanced AI digital human livestream recruitment as a mechanism for presenting job opportunities and improving the efficiency of matching processes between employers and jobseekers, making the digital human a front-end “host” for employment services rather than a purely internal tool. In the province’s innovation competition setting that month, an enterprise showcased an “AI digital human” multi-scenario, multiplatform livestream management system, explicitly targeting the practical constraints that enterprises face when staff are unwilling to appear on camera and when live-stream hiring is costly or difficult to scale; this framed digital humans as a substitutable on-screen labour input for commercial livestream operations. Also in July 2025, Qinghai’s local technology community demonstrated a distinct, regionally branded direction by creating “Snow Leopard AI” digital humans and related intelligent mini-programs using the snow leopard as a signature synthetic character, aligning the province’s flagship wildlife symbolism with reusable digital-avatar tools for outward-facing promotion.
In August 2025, a Qinghai-specific education and communications pattern became clearer through the public framing of a university-created virtual character intended for sustained outward visibility. Qinghai Normal University was described as using a Tibetan-themed virtual digital human IP named Zhuoma to produce a continuing stream of campus-facing and public-facing promotional short videos in multiple formats, including science-popularisation, entertainment, and narrative content. The same virtual figure was also positioned as a campus publicity ambassador supporting admissions promotion, showing that, in Qinghai, a digital human could function as a persistent institutional “face” in the same period that other agencies were adopting service avatars for employment and administrative interactions.
In October 2025, Chengzhong District’s digital-human recruitment approach was documented as a public-facing employment product with measurable scale and a clear client side, as an “AI digital human livestream job-matching” activity drew participation from sixteen companies spanning sectors such as digital economy, intelligent manufacturing, modern services, and cultural and creative industries. The AI digital human host presented company culture, job responsibilities, and pay and benefits, while also integrating a policy-explainer segment that translated employment support policies into accessible language within the same broadcast format, tightening the connection between job listings and government policy communication. The October 2025 session attracted 13,000 online viewers and received 145 résumé submissions, indicating that Qinghai’s digital-human usage had progressed from isolated demonstrations to routine-like transactions where audiences apply for jobs through an avatar mediated channel. In the same month, Qinghai Television maintained the media strand of this trajectory by using an AI news anchor named Chang Xiaolu in its “Qinghai News AI Morning Briefing” format, underscoring that the province’s earliest broadcaster-linked adoption path continued to evolve alongside government-service and employment deployments.
In December 2025, Chengzhong District’s experience was framed as a year-end operational model in which AI digital humans were treated as a repeatable, scalable interface for employment services rather than an occasional novelty. The district reported that it had run nine AI livestream job-matching sessions over the year using AI-based formats that incorporated the digital-human host, serving 219 companies and receiving 1,297 online résumé submissions, which positioned the avatar-led livestream not as a single event but as a sustained service channel. Within Qinghai’s broader digital-human development arc, this month-level snapshot mattered because it showed a progression from earlier, individual deployments—such as customer-service avatars and marketing characters—toward institutionalised, multi-session programmes where digital humans repeatedly mediated interactions between organisations, employers, and residents.
In January 2026, digital humans in Qinghai were described in two complementary ways: as a measured public-service instrument in employment systems, and as a locally produced commercial toolkit rooted in regional IP. Chengzhong District reported that the AI digital human livestream job-matching model had expanded to ten sessions, serving 234 companies, offering 735 positions, attracting 119,000 cumulative viewers, and receiving more than 1,500 résumé submissions, reinforcing that the avatar-led recruitment model had become a mainstream delivery format with expanding reach. In the same month, reporting on emerging digital occupations highlighted Su Jinlai, identified as an AI trainer and the head of Qinghai Plateau Silicon Valley Science and Technology Research Institute (青海高原硅谷科技 研究院), whose team produced the snow-leopard-based avatar tools previously seen in Qinghai’s local technology ecosystem, including Snow Leopard Digital Human and related “Snow Leopard AI” miniprograms. That account also described his use of an “Feiyi Zhenxiang” channel to test AI-driven dissemination workflows in which content creation, including copy and video, was produced through AIsupported processes, illustrating how Qinghai-linked digital characters and digital-human-style assets were being developed not only for novelty branding but as a production method for outward-facing communications.
In February 2026, Qinghai’s digital-human development showed continued continuity in provincial media presentation, with Chang Xiaolu still used for the “Qinghai News AI Morning Briefing” format as an embodied virtual presenter. By this point in the timeline, Qinghai’s digital human trajectory had become visibly multi-track: broadcaster-facing digital presenters continued to operate publicly, while government employment services had normalised AI digital human hosts for recruitment and policy communication, and locally developed, regionally branded synthetic characters were being framed as tools that could be packaged for business-facing content production and promotion.
[Feb 2026]
2025
July 28, 2025: Qinghai local technology companies created “Snow Leopard AI” digital humans and intelligent mini-programs using snow leopards as IP, showcasing innovative applications of AI technology with local cultural elements.
July 25, 2025: Xining City Chengzhong District Human Resources and Social Security Bureau conducted recruitment activities using “AI Digital Human Live Job Broadcasting” and “AI Job Assistant” to enhance employment service efficiency.
July 22, 2025: At the 14th China Innovation and Entrepreneurship Competition Qinghai Division, an enterprise presented an “AI Digital Human Multi-scenario Multi-platform Live Broadcasting Management System” project.
July 8, 2025: Multiple government departments including Xining City launched new digital humans in June, providing service convenience for consumers while empowering industry development.
June 30, 2025: Qinghai Province Haiyan County innovatively created an “AI + Live Broadcasting” employment service system with AI digital humans providing 24-hour uninterrupted services.
June 21, 2025: Xining Housing Provident Fund “AI Digital Human” intelligent customer service went online for trial operation, accessible through WeChat search.
2024
September 2024: Qinghai Huzhu Tianyoudé Highland Barley Wine Co., Ltd. officially launched the second phase of its digital virtual human project, “AI Li Ling’er,” making it one of the first companies in China’s baijiu industry to utilize AI-powered virtual humans for liquor marketing.
2021
October 29, 2021: Deepbrain AI signed a contract to supply its AI Announcer technology to Qinghai Television (along with Beijing Radio & Television Station), securing a global presence for the company’s digital human broadcasting solutions.