StarHeir (世悦星承) is a Beijing-based digital human developer and operator founded in March 2021 that focuses on hyper-realistic “virtual digital humans” for fashion and trend-oriented content, combining CG art, 3D modeling, motion capture, and AI production to deliver characters that can appear as still imagery, short-form video, and (in some reported descriptions) real-time interactive experiences; in digital-human terms, it positions itself as an integrated “build and run” studio that develops proprietary character IPs such as Reddi, Vila, and Vince for brand-facing marketing and entertainment collaborations, while also extending the same pipeline into virtual fashion and virtual goods through its associated brand Meta Street Market; publicly circulated company profiles also describe early venture funding led by NetEase (网易) and later investment participation by other firms, along with collaborations noted with 88rising and Esquire (时尚先生), and a stated plan to expand to a larger roster of digital humans while producing adjacent digital assets such as virtual apparel, exhibition-style content, and concert-like metaverse scenes.
(The domain name associated with the company is starheir.com, and as of February 2026 appears to be inactive in practice because it returns a 404 “not found” response rather than a functioning official site.)
(StarHeir (世悦星承) appears under multiple name forms because “世悦星承” can be rendered into Latin letters as Shìyuè Xīngchéng (often simplified to “Shizhixingcheng”), while “StarHeir” is an English brand name used for international-facing materials.)