Xmov, officially known as MoFa (Shanghai) Information Technology Co., Ltd. (魔珐（上海）信息科技有限公司), is a Chinese AI technology company founded in 2018 that specializes in the creation of hyper-realistic 3D digital humans. It combines computer graphics, computer vision, and AIGC (Artificial Intelligence Generated Content) to offer a full-stack platform for virtual human generation, animation, and deployment. Its offerings include over 3,000 customizable 3D avatars, voice synthesis, motion capture, and AI-driven interaction systems for enterprise clients. Xmov’s tools are used across industries including entertainment, marketing, customer service, education, and tourism, with notable products such as the “Youyan” platform for automatic 3D video creation from text. The company’s flagship AI digital human platform supports developers and businesses in building embodied AI agents that can perform realistic actions, hold conversations, and participate in live broadcasts. Xmov has been featured in Gartner reports and has launched influential digital human characters like Ada and Ling. Its infrastructure includes the XMOV Studio with full facilities for digital human production, and the company has raised significant funding to support its position as a metaverse infrastructure provider.
Chai Jinxiang (柴金祥) is the founder and CEO of Xmov, officially MoFa (Shanghai) Information Technology Co., Ltd., and is publicly identified by the company as “Professor Chai” while leading its 3D AI digital human and generative-AI product direction. His published biography on the company site describes him as holding a PhD in AI and Robotics from Carnegie Mellon University and as a tenured professor/doctoral supervisor in the Computer Science and Engineering department at Texas A&M University, reflecting a long-standing academic track in areas adjacent to computer graphics and AI that align with MoFa/Xmov’s emphasis on full-stack 3D digital human generation and deployment. Public company and business profiles also list him as the company’s founder/CEO and legal representative in corporate-information databases, which is consistent with his role as the primary executive figure behind MoFa/Xmov’s commercialization of 3D avatar creation, animation, and related enterprise solutions.
Tan Hongbing (谭宏冰) is a co-founder of Xmov, officially MoFa (Shanghai) Information Technology Co., Ltd. (魔珐（上海）信息科技有限公司), and is repeatedly presented in public coverage as a senior representative responsible for explaining and demonstrating the company’s product direction, including its AIGC-enabled 3D digital human video workflow, notably the “Youyan/有言” line (youyan3d.com), and related enterprise-oriented virtual human tooling. Public business profiles and earlier industry reporting also describe him as a co-founder of HaoMaiYi (好买衣网) and state that he studied at Shanghai Jiao Tong University in mechanical design and automation (mechatronics direction), with the HaoMaiYi biography framing his early work around applying AI to apparel retail.
Mao Haifeng (毛海峰) is a senior commercial leader at MoFa (Shanghai) Information Technology Co., Ltd. (also branded as Xmov), publicly described in multiple industry reports and event materials as a partner and Commercial VP/VP responsible for the company’s commercialization work, and frequently serving as an external spokesperson for its enterprise-facing 3D digital human and AIGC product portfolio, including positioning “Youyan” (有言) for text-to-3D digital human video creation and “Youguang” (有光) for AI-driven virtual-human live streaming. He appears in coverage of major marketing and tech-industry events (for example, presenting at WISE-related programming and participating in Effie Greater China activities) and in interviews discussing how MoFa/Xmov uses AIGC to scale high-frequency, high-quality video and live content for enterprise scenarios such as marketing, training, recruitment, and internal communications. Public reporting also places him in business development contexts, including being named as MoFa’s business lead/partner at a disclosed strategic cooperation signing in the culture-and-tourism domain.
Youyan (有言) is a 3D digital human AI video generation platform developed and operated by MoFa (Shanghai) Information Technology Co., Ltd., also branded internationally as Xmov, and it functions as one of the company’s flagship product lines for turning text-driven content into finished 3D digital human videos without traditional filming or manual editing. Positioned for enterprise and professional creators, Youyan emphasizes an end-to-end workflow in which users select a 3D digital human character and scene, input or upload a script (and, in some workflows, PPT content), and have the system generate voice, facial expressions, gestures, scene setup, lighting, and camera moves while still providing editing controls over script, character, actions, scenes, shots, and post-production elements. It is marketed around a large catalog of customizable 3D characters (often described as 3,000+), character appearance editing (face, hair, makeup, clothing, accessories, and branding), multilingual text-to-speech and translation for producing videos in many languages and dialects, and additional capabilities such as photo-and-voice-based 3D persona creation, AI script assistance, and AI-driven camera language generation. In relation to MoFa/Xmov, Youyan is best understood as the packaged “video creation” application layer built on the company’s broader full-stack 3D digital human and AIGC infrastructure, translating MoFa/Xmov’s underlying computer-graphics-and-AI capabilities into a deployable SaaS-style production tool that supports common enterprise scenarios such as training, marketing, education, government communication, and tourism promotion.
Mofa Youguang (魔珐有光) is a virtual human livestreaming AIGC platform from MoFa (Shanghai) Information Technology Co., Ltd., also branded as Xmov, positioned as the company’s “live” counterpart to its broader 3D digital human product suite. It is described as enabling ultra-realistic 3D virtual hosts that can be driven either by AI or in real time via voice, with the system generating or controlling speech, facial expression, gestures, and on-screen performance while supporting 3D scenes intended to create a more immersive livestream “room.” The platform is marketed for scalable e-commerce and brand livestreaming use, including for brands, creators, and MCN operators, with claims of reducing dependence on physical studios and large human production teams by providing templated, repeatable livestream workflows, multi-room or multi-store operation, and fast iteration. Its feature narrative emphasizes applying AIGC across the livestream pipeline—character creation/customization, e-commerce-style text-to-speech, AI performance synthesis, script generation tuned for commerce, and intent-recognition NLP for interactive Q&A—so that virtual presenters can demonstrate products, respond to viewer prompts, and run long-duration or continuous livestream sessions with consistent presentation quality.
Embodia AI (by XMOV) is an open platform for “embodied AI” that turns text-driven intelligence into real-time, expressive 3D digital avatars deployable across virtually any screen, app, or device. It positions itself as an infrastructure layer for building lifelike digital humans that generate voice, facial expressions, and gestures with low-latency interaction (marketed around ~500ms), broad style options (from hyper-realistic to anime/cartoon), and cross-platform compatibility (web, mobile, TVs, in-car systems, and more, including Android/iOS/HarmonyOS). The pitch emphasizes edge-friendly, lower-cost deployment (running on entry-level chips), high-scale concurrency, and “hybrid” applicability spanning both 3D avatars and humanoid robots, with showcased use cases ranging from companions and customer service to BI analytics, education, recruitment, and smart home/TV assistants.
Company name variants, English:
Xmov: The company’s main English brand name used in public-facing references.
MoFa (Shanghai) Information Technology Co., Ltd.: The company’s official English legal name.
MoFa: A shortened English company name used as an abbreviated reference to the same company.
MoFa/Xmov: A combined naming form used to show that the MoFa company name and Xmov brand are the same entity.
Morpheus Technology: An alternative English label used in some sources for the same company (corresponding to 魔珐科技).
Company name variants, Chinese:
魔珐（上海）信息科技有限公司: The company’s official Chinese legal name.
魔珐科技: The company’s common shortened Chinese name used in articles, event coverage, and industry references.
Company product names, and variants:
Embodia AI / Xingyun / 星云 / MoFa Xingyun / 魔珐星云: These names refer to the company’s embodied-intelligence 3D digital human open platform, with Embodia AI used in English-facing branding and Xingyun/星云 (including the branded form 魔珐星云) used in Chinese/China-facing references.
Mofa Youguang / 魔珐有光 / Youguang / 有光: This is the company’s virtual human livestreaming AIGC platform, with both full branded and shortened bilingual variants used.
XMOV Studio / Xmov Studio基地: This is the company’s production studio/base branding used for digital human production infrastructure, and the Chinese-language coverage commonly refers to it as “Xmov Studio基地” rather than showing a separate fully Chinese product brand name.
Youyan / 有言 / 魔珐有言 / “Youyan” Platform / Youyan/有言 (Line): This is the company’s 3D digital human AI video generation platform, with English transliteration, Chinese name, branded Chinese form, and descriptive English references all pointing to the same product.