Week 2

We recapped what the three briefs are, before moving onto content. 

Four techniques that work for entrepreneurs are: 

• questioning, 

• observing, 

• associating, and 

• experimenting 

A SWOT analysis is Strengths, Weaknesses, Opportunities and Threats. 

No ideas are truly original. We take in so much information today that it is incredibly difficult to come up with something new.