Looking at existing products that are similar to a design brief can be helpful for several reasons:
Inspiration: By looking at existing products, designers can get inspiration for their own design. They can see what works well and what doesn't, and use this information to develop their own unique design.
Benchmarking: Looking at existing products can also help designers set benchmarks for their own design. They can see what features are common or expected in a particular product category, and make sure their own design meets or exceeds these standards.
Identifying opportunities for innovation: By examining existing products, designers can identify opportunities for innovation and improvement. They can see where there might be a gap in the market or where a particular design could be improved, and use this information to create something new and innovative.
Avoiding mistakes: Looking at existing products can also help designers avoid mistakes that have already been made by others. They can see what design elements or features have been problematic in the past, and avoid making the same mistakes in their own design.
Looking at existing products that are similar to the design brief can help designers gain insight, inspiration, and information that can help you create a better, more effective design. It can also help you identify opportunities for innovation and improvement, and avoid making mistakes that have already been made by others.
Create your own inspiration image board that includes images of existing products. Add comments to analyse the product examples that you find and also add your own opinions.Â
Make sure you include the title.
You must use Procreate and add your Inspiration board to you digital portfolio with a summary paragraph along side it.
Titles and fonts should had a design element where settings in the Aa menu have been adjusted. Test effects by sliding the Kerning, tracking and Leading sliders.
Test should be subtle and neat. Reduced text size can improve the overall appearance of an annotated poster.
Use transparency and opacity sliders to when working with layers to help blend between layers.