Predictive Analytics

Predictive analytics uses statistics to predict the future based on previous events. It assumes the future can be predicted. According to Siegal, predictive analytics is "technology that learns from experience (data) to predict the future behavior of individuals in order to drive better decisions...and "technology that learns from experience (data) to manage micro-risk" (107).

References:

Siegel, Eric. Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die. Hoboken: Wiley, 2013. Arizona State University Libraries. Web. 19 Apr. 2014.