Media logic

"Originally, the concept of a ‘media logic’ goes back to David Altheide and Robert Snow. To understand the ‘role of media’ they argued that it was necessary to ask how the media as a ‘form of communication’ (Altheide and Snow, 1979: 9)" (p. 617).

(Hepp, 2013). The communicative figurations of mediatized worlds: Mediatization research in times of the ‘mediation of everything’