IPT 702 E-COMMERCE MANAGEMENT
IPT 702 E-COMMERCE MANAGEMENT
Embedded Files
An interactive 2-day course for those looking for effective tools to set up and operate e-commerce businesses and operations
An interactive 2-day course for those looking for effective tools to set up and operate e-commerce businesses and operations
In 2023, retail e-commerce sales reached approximately $5.8 trillion worldwide. By 2027, e-commerce revenues are expected to approach $8 trillion. This huge market encompasses traditional e-commerce, as well as m-commerce (which is growing faster than any other sector) and location-based e-commerce.
As the global Internet population continues to grow, electronic commerce is growing as well. This two-day program will teach you how to develop, market, and manage an e-commerce business, giving them a crucial advantage in today’s competitive market.
Objectives
Objectives
Describe what the terms e-commerce and m-commerce mean
Develop an e-commerce business plan
Evaluate e-commerce software options
Build an online store with product pages, supporting features, a shopping cart, and an effective checkout process
Test, launch, and update e-commerce sites
Design engaging, responsive web content
Use appropriate tools to track key e-commerce metrics
Identify and optimize supporting e-commerce activities
Protect intellectual property
Identify the rules and regulations that will govern e-commerce businesses
This Course Is For
This Course Is For
This course is for those who want to:
create a marketing plan with all the essential elements
market their online store using social media and other appropriate channels
use discounts and promotions to market their e-commerce business
understand what security and privacy issues face e-commerce businesses
with security and privacy issues, handle customers’ information accordingly
understand e-commerce payment options and choose appropriate options
Outline
Outline
Module 1: Getting to Know E-Commerce
What is E-Commerce?
The Six Models
The Language of E-Commerce
Module 2: E-Commerce Building Blocks
What’s Your Goal?
The E-Commerce Business Plan
Making Connections
Module 3: Software Options and Solutions
Looking at the Options
Test Driving
Module 4: Building Your Online Store
Your Internet Address
Navigating Through Your Site
Building Effective Product Pages
Shopping Cart Features
Optimizing the Checkout Process
Additional Site Elements
Module 5: The Finishing Touches
Testing, Launching, and Updating
Making Connections
Module 6: Creating an Engaging User Experience
Designing Engaging Web Content
Building Relationships
Making Connections
Module 7: Transaction Management
Credit and Debit Cards
Online Payment Systems
Mobile Payment Systems
Module 8: M-Commerce
The Growth of Mobile Commerce
M-Commerce Retailers
Strategies for Success
What Does the Future Hold?
Module 9: E-Commerce Analytics
Key Metrics
Tools to Track Data
Making Connections
Module 10: Supporting Your E-Commerce Business
Making Connections
Debrief
Module 11: Marketing Your E-Commerce Business
Creating a Marketing Plan
Essential E-Commerce Marketing Channels
Marketing with Social Media
Making Connections
Creating Promotions that Make You Money
Module 12: Security and Fraud Awareness
Protecting Your Customers and Your Business
Intellectual Property on the Internet
Module 13: Rules and Regulations
Trade Rules and Regulations
Privacy Regulations
Making Connections
Wrapping Up
Q & A
Action Plan
If you'd like to learn more, choose the 'Buy This Course' button below and you'll be taken to the course enquiry page where you can WhatsApp us.
Page updated
Google Sites
Report abuse