SMC 450 UNDERSTANDING THE FUNDAMENTALS OF MARKETING
SMC 450 UNDERSTANDING THE FUNDAMENTALS OF MARKETING
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An interactive 2-day course for those looking to understanding the fundamentals of marketing for effective implementation
An interactive 2-day course for those looking to understanding the fundamentals of marketing for effective implementation
Marketing is an essential element for every business. It can be that one missing piece of the puzzle, and when it fits the big picture is revealed. You will be given an introduction to marketing and its benefits. If you are not marketing your business you will not grow, and if you do not grow you will not succeed. This course will provide you the basic knowledge of marketing, and give you the ability to build and grow your business.
For others, this course is a good refresher. Marketing has changed a lot recently and having a new perspective will give you the needed information to assist you in your marketing decisions. No matter what your product or service is, your business will benefit with a better understanding of marketing.
Objectives
Objectives
Define your market.
Know the different types of marketing and ways to use them.
Learn effective ways of communicating with the customer.
Recognize common marketing mistakes and know how to avoid them.
This Course Is For
This Course Is For
This course is for those who want to know:
what it's about if new to marketing
how to set marketing goals and strategies
looking to improve marketing skills
Outline
Outline
Module 1: What is Marketing?
What is a Market?
Marketing is Not Selling
Understanding Customer Needs
Defining Your Product or Service
Module 2: Common Marketing Types
Direct Marketing
Active Marketing
Incoming Marketing
Outgoing Marketing
Guerrilla Marketing
B2B Marketing
B2C Marketing
Promotional Marketing
Module 3: The Marketing Mix
Product
Price
Promotion
Place
Module 4: Communicating the Right Way
The Marketing Pitch
Sell Value, Not the Price
Fun and Entertaining is Powerful
Choosing the Right Media
Module 5: Customer Communications
Give Your Customers a Voice
It’s Not About You, It’s About Them
Every Interaction Counts
Answer Questions Honestly
Module 6: Marketing Goals
Brand Switching
Repeat Purchases
Brand Loyalty
Inform and Educate
Module 7: The Marketing Funnel
Awareness
Interest
Desire
Action
Module 8: Marketing Mistakes
Not Taking Social Media Seriously
Not Having a USP
Cross Cultural and International Translations
Not Building a Relationship
Not Having a Plan
Aiming at Everyone
Not Tracking Metrics
Not Listening to Your Customers
Wrapping Up
Q & A
Action Plan
If you'd like to learn more, choose the 'Buy This Course' button below and you'll be taken to the course enquiry page where you can WhatsApp us.
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