CMP 259 MEDIA AND PUBLIC RELATIONS
CMP 259 MEDIA AND PUBLIC RELATIONS
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An interactive 2-day course for those looking for effective networking tools for day-to-day business and/or tools in dealing with media and the public
An interactive 2-day course for those looking for effective networking tools for day-to-day business and/or tools in dealing with media and the public
Media and Public Relations is the most successful method of communicating your value to those around you. Good networking skills enable you to tap into those relationships you already have and increase the scope of your network. This is because the larger the scope the more people know you and offer you opportunities.
Doing this course will help you get knowledge you need to manage effectively your image and value by forming solid networks through strategic communication planning. It is designed to provide practical and hands-on tools that will give you a skillset in dealing with the media and the public.
Objectives
Objectives
Network for success
Manage “Meet and Great” opportunities
Dress for success
Write effectively
Set goals
Manage media relations
Plan issue and crisis communication
Use social media
Deliver effective employee communication
This Course Is For
This Course Is For
This course is for those:
new to media and public relations
who need to work with the media
looking to improve their media and public relations skills
Outline
Outline
Module 1: Networking for Success
Creating an Effective Introduction
Making a Great First Impression
Minimizing Nervousness
Using Business Cards Effectively
Remembering Names
Module 2: The Meet and Greet
The Three-Step Process
The Four Levels of Conversation
Module 3: Dressing for Success
The Meaning of Colors
Interpreting Common Dress Codes
Deciding What to Wear
Module 4: Writing
Business Letters
Writing Proposals
Reports
Executive Summaries
Module 5: Setting Goals
Understanding Goals
SMART Goals
Helping Others with Goal Setting
Module 6: Media Relations
Television
Print
Web Presence, Blogs & the Internet
Module 7: Issues and Crisis Communication Planning
Gauging the Impending Crisis Level
Providing Feedback and Insights
How Information Will be Distributed
Tracking the Overall Effect
Module 8: Social Media (The PR Toolkit)
Blogs
Wikis
Podcasts
Social Bookmarks
RSS Feeds
Module 9: Employee Communications
Verbal Communication
Non-Verbal Communication Skills (Body Language)
Email Etiquette
Negotiation Skills
Making an Impact
Wrapping Up
Q & A
Action Plan
If you'd like to learn more, choose the 'Buy This Course' button below and you'll be taken to the course enquiry page where you can WhatsApp us.
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