SMC 455 BUILDING A BRAND ON SOCIAL MEDIA
SMC 455 BUILDING A BRAND ON SOCIAL MEDIA
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An interactive 1-day course for those looking learn how to build their organisation's brand on social media
An interactive 1-day course for those looking learn how to build their organisation's brand on social media
Your brand speaks for your company and its products and/or services. In today’s online-focused world, it’s important that your brand has a definitive, consistent, and responsive presence. Nowhere are brands more noticed than in social media.
Whether you’re looking to build a brand from scratch, or strengthen an existing brand, this course will help you build a brand using the same social media. We’ll cover how to build a social media strategy, identify social media platforms that fit your brand, craft strong messages that will engage your audience, and evaluate and revise your strategy.
Objectives
Objectives
Define terms related to social media branding
Describe various social media platforms
Identify what platforms fit
Deal with negative feedback and criticism
Create a social media playbook to guide brand ambassadors
Evaluate brand strength and revise strategy accordingly
This Course Is For
This Course Is For
This course is for those who want to:
create a strategy for their social media brand
communicate effectively over social media
create brand-focused messages
build customer trust
improve their social media skills
Outline
Outline
Module 1: Defining the Terms
What is Branding?
What goes into Making a Brand?
What is Social Media?
Session 2: Building Your Social Media Branding Strategy
Key Ingredients for Your Branding Strategy
What Your Brand Should Say
Resources to Bring the Brand to Life
Evaluating Progress
Session 3: Identifying Your Social Media Audience
Slecting a Target Audience
Building an Audience Profile
Fine-tuning the Search for a Target Audience
Session 4: The Key Social Media Platforms
Choosing the Right Platform for Your Brand
Making Connections
Looking at the Options
Session 5: Creating Brand-Focused Messages
What’s In a Message?
Making Connections
Dealing with Negative Feedback
Session 6: Building Customer Trust
Making Connections
Actions to Build Trust
Examples
Session 7: Developing a Communication Strategy
Developing Social Media Guidelines for Your Brand
Making Connections
Letting Others Speak For You
Session 8: Reviewing and Revising
Looking for flaws and how to fix them
Wrapping Up
Q & A
Action Plan
If you'd like to learn more, choose the 'Buy This Course' button below and you'll be taken to the course enquiry page where you can WhatsApp us.
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