Send Doodle for all-team meeting mid-Sept.

Host all-team meeting mid-Oct and focus mainly on prep for the fundraiser

Send email day of launch (pull cassie's emails from last year)

Secure local matches

Prep campaign theme

Email News Revenue Hub and ask them to change checkout page language to NM language:

Now through December 31st, your one-time donation will be doubled by NewsMatch. Even better? If you opt to make your donation recurring monthly, it will be multiplied x12 (the whole year's worth!). Your investment goes toward our $30,000 campaign goal to fund our editor position so we can bring you more frequent community news coverage.

Add NewsMatch blurb to matternews.org/donate page:

​Now through December 31st, your one-time donation will be doubled by NewsMatch and our local partners the Johnstone Fund for New Music and SpaceBar. Even better? If you opt to make your donation recurring monthly, it will be multiplied x12 (the whole year's worth!). Your investment goes toward our $30,000 campaign goal to fund our editor position so we can bring you more frequent community news coverage.

xx

As we get closer to goal, email News Revenue Hub and ask them to change checkout page language to campaign update language:

We are so close! Will you help us reach our goal so we can keep providing quality local news in 2023? We have just $6,500 more to raise by January 1st to hit our goal of $47,000 to fund Andy's position next year.

Now through December 31st, your one-time donation will be doubled and new recurring monthly donations will be multiplied x12 (the whole year's worth!) by NewsMatch, SpaceBar, Johnstone Fund for New Music, and the Columbus Arts Marketing Association.

Email News Revenue Hub and ask them to revert checkout page language to our standard, non-NM language:

Our donors make everything at Matter possible.

You can play a crucial role in helping keep the news free for all, regardless of income. And you can support us in becoming a more sustainable news nonprofit by becoming a member (via selecting the option to make your tax-deductible donation recurring monthly).

Remove NewsMatch language from matternews.org/donate

CAMPAIGN TOTAL = $36,418

We raised $15,000 from 301 donors before match.

NewsMatch matching funds 2021:

1:1 Match: $12,500

Google Bonus: $2,500

Google Start Up Bonus: $3,918.92

Goal-Based Bonuses: $2,500

Partner Funds: $0

Total NewsMatch payout: $21,418.92

Started planning campaign late August

Events

• Started planning events in September

• Event held 11/12?

• Matter Mondays

Email

• 2 emails per week on average

Social posts

• 1 post every other day on average

DEBRIEF

• Matter Monday not extremely lucrative for time/effort, etc. the audiences weren’t huge either. Big ticket people like Morgan maybe a better pull. Having lots of events get drowned out. Maybe 2 events next year total?

  • Maybe keep Tales of Two Cities type event as a mainstay and could do 2 events like that - 1 for each investigation

• The board is killer and really helped increase capacity a lot

• Marketing points for next year:

  • Using contributor examples like next year - Fariha for example

• Next year will be able to set a really big goal for ourselves

  • Can try to double probably because we have a goal of doubling our audience this year

• Start soon to secure a local match

  • Some grants prioritize projects with matches

• Note that we will not be eligible for the startup bonus

• Plan earlier, already on timeline

• Push for monthly donors earlier

• For next year budget, account for:

  • Donor growth

  • Audience growth

  • Board development

  • Contributor campaigns

NewsMatch note:

• We came up $4,890 in the red monthly income for NewsMatch (income for next 6 months)

  • We budgeted $2,000/mo in new income from NM donors last 6 months of FY, but we only got $681, for a difference of $1,319/mo or $4,890.

  • We had $575/mo already budgeted on top of that, but we were really getting $1,079/mo before newsmatch started, so we are $504/mo in the green on that.

    • $1,760/mo total income here on