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BRAND CHARACTERISTICS
BRAND CHARACTERISTICS
Work in progress! Stay tuned for this info.
BRAND DIFFERENTIATION
BRAND DIFFERENTIATION
NONPROFIT
NONPROFIT
We are one of the only, if not the only, nonprofit news outlet covering central Ohio.
INVESTIGATIVE FOCUS
INVESTIGATIVE FOCUS
While most newsrooms have cut staff and have cut investigative content, we prioritize it.
LOCALLY OWNED + OPERATED
LOCALLY OWNED + OPERATED
We are one of the few locally owned and operated news outlets covering central Ohio.
ACCESSIBLE
ACCESSIBLE
Much local news has online, print, or cable subscription fees attached - ours is free to all.
MULTIMEDIA
MULTIMEDIA
Many outlets stick to one or two mediums, whereas we make content in all different mediums.
COMMUNITY GROUNDED
COMMUNITY GROUNDED
Most news outlets’ coverage is determined in the boardroom or newsroom; the topics we cover are chosen via community input. We also work to make our reporters accessible to community members and we throw events to engage the community we cover.
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