social media workflow

If you're unsure what your assignment / assigned posts are, log into Airtable (careful: be sure to use the company login!)

• Usually, we use the "social media planning + design" base, but during fundraising campaigns we use the "campaign + event planning" base

If you are still unsure or need the company login, check in with Cassie.

Notes About Your Airtable Views

• All your post assignments are listed in your Airtable View

• Draft your copy directly in Airtable and upload any graphics you’ve created as well

• Once you’ve completed a post, mark its Status as “Drafted”

• Let Cassie know you have content that is ready in AT

  • • Cassie will then edit your post on the Due Date, schedule the post and update the post’s Status accordingly

• Posts that you have yet to complete will always show in both your Airtable views

  • • When a post is edited, staged, scheduled, sent or posted, it will no longer appear on your view

  • Calendar Views: Dates when posts appear indicate the post’s due date — AKA when you need to turn your posts into Marisa (always Monday morning)

  • List Views: Posts are grouped by Month and Due Date

This is only necessary IF it's the type of post that needs a graphic. BUT, you almost always have to make a graphic for Instagram regardless of whether it's a link share on Facebook/Twitter.

We use Canva to create graphics. It's super easy, even if you're not a graphic designer!

• If you need the company login, let Cassie know!

• We have a "Matter" folder within our "designs" where you can find all of the Matter graphics, including templates

• Please refer to the assets table in Airtable to access examples and templates for all types of posts.

• Our branding is already pre-set in there! So, our brand colors, logos, etc. are all in there.

• If you're making a post such as a breaking news post, swift scoop, team highlight, or vocab term - those are all graphics we have templates for within Canva already.

Put the Call to Action high up in the copy

• Try to start with the ask or put it in the first sentences.

GUIDELINES FOR MEDIA DESIGN AND PLATFORM SPECIFICATIONS

All media must be in line with Matter's brand guidelines.

Tailor Media to Each Platform

• • INSTAGRAM:

    • Photos —

      • • Should be square at 1080x1080px

    • Videos —

      • • Can be up to 60 seconds long

        • Bitrate of up to 5Mbps

        • Frame rates must be 23fps or more

    • Graphics —

      • • Should be square at 1080x1080px

        • Less than 5MB in order to upload to Hootsuite

        • Be sure to write captions including alt-text when possible (that means pasting the graphic text into the post copy and explaining any photos or visual aspects as well). See this guide to alt text.

    • GIFs —

      • • Not allowed :(

  • TWITTER:

    • Photos —

      • • Should be rectangular at 1200x628px

    • Videos —

      • • Supports up to 1280px wide

    • Graphics —

      • • Should be rectangular at 1200x628px

        • Less than 5MB in order to upload to Hootsuite

    • GIFs —

      • • Allowed

  • FACEBOOK:

    • Photos —

      • • Can be either square (1080x1080px) or rectangular (1200x628px)

    • Videos —

      • • Up to 240 minutes long

        • Supports almost all size ratios

        • Live videos get most engagement

    • Graphics —

      • • Can be either square (1080x1080px) or rectangular (1200x628px)

        • Less than 5MB in order to upload to Hootsuite

    • GIFs —

      • • Allowed

Use Common Assets

Magazine texture, ripped paper, newspaper, tape, fractured

Media Quick Reference / Branding Info:

• OUR BRAND IS

  • • • a bit grungy/zine-y

      • brutalist mixed with memphis

• • Our visual brand is not:

    • • pretty / cutesy

      • overly clean

• COLOR

• • • Only use two of our colors in a graphic unless absolutely necessary. You can add in secondary colors if needed.

      • Purple: #6d2563

      • Teal: #005b52

      • Gold: #dd9910

      • Rose: #f7cac9

      • Black: #000000

      • White: #ffffff

• • TYPOGRAPHY

    • • Always use our fonts:

        • Roboto

        • Lato

        • Bitter

  • PHOTOS

    • Sometimes look better when made B&W or greyscale when used in tandem with other graphic elements that are colorful

  • GRAPHIC TEMPLATES

    • Use the below templates for posts when applicable. To use the templates, click the link associated with the platform you need a graphic for, click the bottom-left buttons and click "Make a copy". From there, you can edit the template to fit whatever you need.

Log into Airtable and add the copy and graphic into the appropriate table. Once your draft is complete, change the "status" to "drafted"

Ping Cassie - or whoever is editing your content - to let them know you've completed your draft.

Edit your posts in Airtable with the suggestions from the editor. Let the editor know if you have any questions.

• If the creator is newer @ writing copy etc., give them edits to do the edits themselves so they can learn

• If the creator is experienced and it’s not something they do repeatedly, just make the edit

  • if it is repeated, then go ahead and let them know

Ultimately, consider the time involved in giving edits vs. value of that person seeing the edits

Give them a quick once-over to make sure everything looks okay.

Log into HootSuite and schedule the posts.