Engagement

Overview of Engagement Strategies

Our Events

• • Fundraising

    • • Typically, we host an annual anniversary party to celebrate the existence of GMM + raise funds. Usually, this is more of a party event.

  • Live Virtual Events

    • • Matter Monday

        • • Alternating editorial/engagement/marketing subjects

  • Member Events

    • • Coffee with Matter

• • • • • recurring donors @ $20/mo level or above have coffee with the editors/managing directors bimonthly

• • Editorial

    • • Matter Mobile

        • • During the pandemic, it will be virtual.

      • Roundtables and other creative, smaller events centered around our coverage topics

  • Workshops

    • • This falls more directly under "organization", but is also something we do to support/engage with people who want to learn journalism skills

Community Events

• • Like any organization, we table at community events such as ComFest, Community Pride, the Avenue for All Festival, etc.

Appearances

• • We work to get featured on podcasts, radio shows, blogs, live events, and other programming where we can engage with people over the Matter model.

Editorial Outreach

• • For each piece of content, building lists of people who should know about it and emailing/messaging them.

    • • See editorial engagement template

  • Social media (separate committee)

Community Relationship Building

• • Partner relations

    • • Partnerships with other news outlets, publishers, distributors, etc.

  • Potential Funders

  • Advocacy orgs/those with particular interests in our work

Brand Ambassadors

• • No formal program in place, did informal ones for NewsMatch.