promotional Appearances / Media

In order to market ourselves and engage with media makers and their audiences, we appear on radio shows, live events, podcasts, in articles, and more. During these engagements, we promote the GMM/Matter mission, talk about the inspiration behind/founding, as well as talk about our coverage.

The goal is to appear in the media about once per month and to appear in diverse content created by diverse creators.

NOTE: Tracking Appearances

Please track and update appearances in the "audience development" airtable base, "promo appearances" tab.

Soliciting Appearances

We typically have approximately 1 appearance per month and generally, those come to us without us needing to solicit them. However, we want to eventually ramp that up and we do need to be doing proactive outreach to media makers to ensure we hit our approximate goal of 1 per month. Before and during fundraising campaigns it is even more vital.

Use the brainstormed list to reach out (via email or social media).

Here's a template:

Good morning, {Name}!

I am reaching out for Matter News about discussing and arranging appearances to talk about the work we do as a non-profit, local news org. We’re currently covering several very important issues to the local community, Policing and also Development. For example, our most recent issue features the psychological impact of Columbus Police’s helicopters. If this interests you, please don’t hesitate to email back. I look forward to your correspondence.

Warmest Regards,

Liz Andromeda

Board Member

Matter News & Grey Matter Media

2. Scheduling Appearances

This happens a ton of different ways. It often happens via a cofounder or through someone reaching out to our email or social media. Once again, it can and should sometimes originate with us.

Ask how many they prefer/can accommodate, as we have a few cofounders/editors who can speak on Matter, the local news industry, and/or our investigations.

All potential appearances will be posted in Engagement Slack channel and all cofounders tagged, suggest the interviewee subject (based on round robin), and asking if they have capacity/interest.
Rotating cofounders for interviews
1. Generally round robin, but sometimes will have to adjust to maintain a balance, because inevitably there will be appearances for which specific cofounders are most appropriate or specifically invited.
2. For quite some time, I will not do any interviews unless otherwise necessary until the balance of appearances evens out.

Note: try to avoid days we do not typically work, such as Sunday's. If a Sunday is the only day the show is recorded, then we can accommodate.

3. Preparing for Appearances

Ask them ahead of time if it’s live/all the way or edited
Get sleep and try to avoid being over-caffeinated, too high, tipsy, etc. You should be sharp!

4. Pre-Appearance Promotion

If it is a live recording or event

- Post about the upcoming episode on IG, Twitter, and Facebook

If it is not a live recording/event

- It's not completely necessary to promote ahead, but it's not a bad idea either.
- In some instances it will make more sense than others.

5. Post-Appearance Promotion

LinkTree

- Add the content and the link to it to our LinkTree
- Remove the 3rd oldest piece of content from the Linktree
  - So, we only want to feature the 2 most recent appearances on LinkTree. The most recent should be toward the top and the older one can be a little further down the list.

Social Media

- Post about the release on IG, Twitter, and Facebook once it gets released
  - - You don't need to incorporate it into the social media publishing schedule, because we do those a month ahead and we ideally want to promote it when it drops.
    - Be sure to tag the content creator and their brand(s) and even include some info about their platform in the copy
      - We want to be sure we are cross-promoting and lifting up other creators and brands!
    - Hopefully, the content creator has something you can use for social media, such as a photo, graphic, or video clip
      - If not, work with the social media team to create a piece of content and incorporate it into the social media content creations schedule

Website

- We need to update this page on our site - ask Marisa

Page updated

Google Sites

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