template - GMM/Matter Event Targets, Sponsors, Needs, Speakers, etc.
We use this because Airtable can really only be used by committee/subcommittee leads (it's expensive to have "billable collaborators", so this we can share with committee/subcommittee members to have them add and update things
event planning base in Airtable (ask for link)
this has several tabs that help organize aspects relevant to you like inventory + expenses, participants, vendors/venues-- and forms.Ā
Anything you can do to keep things tracked and updated in there is super helpful.Ā
our past events - this is an comprehensive list of all of our previous events, for reference
Our event planning Airtable base can track almost everything you will need for this process, however, sometimes it is easier to also maintain a spreadsheet (easier/cheaper to collaborate and share with ppl vs. Airtable).
Set goals forĀ
# of attendeesĀ
$ raised
any other outcomes (i.e. getting audience interaction)
Emails
Social media posts
Ads?
Street Team
(note that these aspects of the event may be covered by subcommittees if the event is part of a fundraising campaign)
Tickets required, donation ticket option, free event?
We have talked about wanting to require tickets for some future events, but also provide ppl an opportunity to email us if theyd like a ticket but can't afford one.
Whether you need a liquor permit is a determination may help you decide where to host the event. If you host the event at a bar or other business that has their liquor license, you have less to worry about. But, if the venue you have in mind doesn't, you may need liquor or other permitting.
Without a permit, we cannot sell alcoholic beverages, we can only give them away and accept donations at the event. With a permit, we can sell alcohol.
Also, consider the following:
Location
Alcohol sales
Can we get it for free or discount?
A/V capabilities
Capacity
Do planned activities fit in the space?
livestreaming?
If we are livestreaming: get embed links and put on our site (on live blog?)
note: livestreaming an event is complex technologically and while we have most of the equipment to do it, we prefer to choose a venue with those capabilities to make our lives easier and maximize quality
Get a contract, if possible
Allow for 1-2 hours of set up and tear down time each, depending on set up of event
Schedule a rehearsal/walk through to test A/V and physical set up
This determination may help you decide where to host the event. If you host the event at a bar or other business that has their liquor license, you have less to worry about. But, if the venue you have in mind doesn't, you may need liquor or other permitting.
Without a permit, we cannot sell alcoholic beverages, we can only give them away and accept donations at the event. With a permit, we can sell alcohol.
As a 501c3 nonprofit, we can get an F2 Liquor Permit every 30 calendar days. The application must be filed 30 days prior to the event date, however:
Submit the app as early as possible, as some properties are "dry" and there's no way of knowing when you apply. For example, The U is on dry property, so only an F permit could be applied for (beer sales only) rather than the F2 permit
The application process is as follows:
Fill out an F2 permit application (except for where your signature goes) and print it
Fill out a check for $150 to the Ohio Division of Liquor Control for the application fee
Contact the property owner or manager where event will be held and ask them to come by and get their signature for the application (page 4)
Contact CPD special events at 6146454375 and confirm their current process for signing off on F2 permits.
It used to be in person at CPD HQ, but during/after COVID, they have you email the application (filled out and with property owner signature) to Specialevents@columbuspolice.org and they send that page back
Visit your bank or somewhere else to get a notary to sign off
Place the completed application and check into an envelope and visit or send certified mail to:
Ohio Department of Commerce Division oof Liquor Control
6606 Tussing Road
Reynoldsburg, OH 43068
If the event will be exceptionally loud, you may need to apply for a sound permit.
If the event will span multiple consecutive properties and require road closures or other traffic considerations, you may need to apply for a sound permit.
In Airtable
Here are materials which can be sent to potential sponsors for things like venue space, alcohol, refreshments, cups, etc.
sponsor levels (linked in the letter/email)
audience info (linked in the letter/email)
LEVEL 4 donors get priority registration, so run the report in salesforce, and email them asking if they'd like you to register them.
Our site!
can promo via a ticker/banner on site is possible at matternews.org via Quintype! Contact Cassie or Jae about this.
Eventbrite
Notes: if donation-based event, create 2 types of tickets: free and donation
Make the ticket period go past the event date so people an still donate via it later
DETAILS TO INCLUDE
Accessibility of property
Create tracking links on Eventbrite that help us track where our registrations are coming from, such as people and platforms.
Website (once we have event page)
Ohio Event Finder
Columbus Navigator
Columbus Underground
And be sure to send the tracking links to the appropriate parties, pin to the campaign's Slack channel, and such.
adding events to this site auto adds them to:
experienceccolumbus.com, artsinohio.com, and columbusmakesart.com
Note: insert tracking link you made in Eventbrite as the URL
note: choose the free option when checking out
Note: insert tracking link you made in Eventbrite as the URL
Note: insert tracking link you made in Eventbrite as the URL
note: scroll to bottom of events page for form
Note: insert tracking link you made in Eventbrite as the URL
Note: last time i tried this site it didnt seem to accept events anymore? check
Start a spreadsheet and ask all board members and leaders to add 5 people to the list that they are going to invite to donate and to each events
As sponsors, volunteers, speakers, performers, moderators, and others indicate interest in the event:
Have them fill out this form which feeds into the Event Planning Airtable base.Ā
Note: they will select the participant type they are, so make sure they are clear on that (i.e. sponsor, volunteer, host, speaker, performer)
Based on the type of participant they are, they will be asked appropriate questions which gather info relevant to their role (i.e. performers: headshots and bios, volunteers: roles of interest, etc.)
Have leadership invite network
We usually do ~1 even for big events, but i could see a real big event needing to be further out
signage:
schedule
drink menu
donate link
event hashtag
event participants (list of speakers, performers, etc.)
I usually do something like: 3x $20, 10 x $10, 20 x $5, 100 x $1.
note: assign a photographer/videographer
see past volunteer schedules here
For donation taking volunteers:
Ask anyone who makes a cash donation to fill out this super quick form so that we can track cash donations and who they came from. (physical copies can be filled out too)
Schedule
assignments
instructions
front sign in sheet for emails
volunteer instructions (copy + update for current event)
signage (see past ones in Canva!! can edit those):
scheduleĀ
drink menu
donate link
event hashtag
event participants (list of speakers, performers, etc.)
Gather, double check inventory
get cash out from bankĀ
mostly $1s + $5s, some $10s, a few $20s.
charge devices includingĀ
iPads
Computers
Bluetooth card readers
Camera batteries
Wipe SD card
get wifi password from venue and put on instructions
Update iPad
Add sale items to list in reader app
Ensure sales tax turned on in app
wash table clothĀ
Add people from sign in sheet to our email list
Send to all attendees, sponsors, volunteers, speakers, panelists, and performers.
for attendees, send via:
eventbrite email
regular email
social post
put survey in Linktree
*note: the survey will be able to be filled out for 1 month after the events. In Airtable planning base, it has a "Recent events" view that has all events from the past month and those are the ones available on the survey.
NOTE: follow up with people who got video/photo of the event and ask for footage. Offer to meet up to physically transfer if the photographer prefers. Once you have footage, save it in the Drive and share it with the social media lead
Enter the names of any donors from Eventbrite/Venmo/Paypal etc. to Salesforce
it's nice to leave google, Facebook, etc. reviews for the vendors, sponsors, collaborators we work with