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The DevelopUS Newsletter is Matter's first bi-monthly investigation newsletter, focusing on Columbus' change, growth and development. Our second newsletter represents our Crossing the Line investigation. Marisa Twigg, editor-in-chief, spearheads the editorial newsletters. We use an email CMS service called SendInBlue to send our email campaigns, but are transitioning back to MailChimp in September 2021.
NEWSLETTER WORKFLOW (UPDATED 8/31/21):
NEWSLETTER WORKFLOW (UPDATED 8/31/21):
Send an email each time we publish an issue:
For each story, a short description (hook), feature art and bylines
The editor should write an intro to the top of the email and a tidbit or two at the bottom
Include a news tip section
Add a donation ask
If possible, include extra social content that we've shared in the past
NOTES:
NOTES:
Personalize the monthly newsletters
Include a unique, personal introduction for the top of each
End with an outro and a headshot
From: Marisa Twigg, Matter News
Integrate donation asks throughout the monthly emails
ISSUE EMAIL DESIGN
ISSUE EMAIL DESIGN
See the templates located in SendInBlue (transitioning to MailChimp soon) for design.
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