Embedded Files
Hosting fundraising and other community events is important to our mission.
Hosting fundraising and other community events is important to our mission.
Relevant links:
Power + Priorities (July 2021)
Power + Priorities (July 2021)
On Thursday, July 29, join us from 5-8 p.m. the U we held Power + Priorities. A panel and performances focused on the intersection of Matter's investigative issues, particularly as it relates to the ways in which historic disinvestment of neighborhoods has been met with record investments into the policing of those neighborhoods.
On Thursday, July 29, join us from 5-8 p.m. the U we held Power + Priorities. A panel and performances focused on the intersection of Matter's investigative issues, particularly as it relates to the ways in which historic disinvestment of neighborhoods has been met with record investments into the policing of those neighborhoods.
We had ~75 in attendance (including those part of the event) raised $1,183 from the event and would have hit our goal of $2,000 if not for a technical error.
We had ~75 in attendance (including those part of the event) raised $1,183 from the event and would have hit our goal of $2,000 if not for a technical error.
We put together an epic panel and lineup of performances, including Morgan Harper, Hanif Abdurraqib, Scott woods, and Karen Hewitt and performances by Fariha Tayyab, Prince Shakur, and UKNWN811.
Our sponsors included the U (donated the space, great to work with, down to have us back), Seventh Son (beer), Yellow Brick (pizza), and Half Baked (liquor). We gave away food and drinks for donation because we could not get a liquor license at that specific location.
We hit capacity 2 days early for this event. We thought we got 75 pre-registrations, but it was really more like 45, because of an error with Eventbrite. This did not end up being a bad thing, because 2nd wave COVID was beginning to become big that week, so the event was socially distant.
Our reflections:
Could have made more donations if:
Eventbrite hadn’t fkd us over
Bigger venue
Sold alcohol/pizza instead of gave away (issue w/ dry property)
Made suggested door donation $20 (i think enough gave $15 to warrant raising it, as well as quality of programming and offerings)
We fell almost $900 short of our goal, but could have easily hit it if not for the Eventbrite mishap.
We had an issue with Eventbrite, where it tacked on a free reg to each person who got a donate registration.
Because of that, I can’t tell how many came for sure (Ruthie thinks ~60+) because I think some who had a secondary ticket didn’t bring someone but they all show “checked in” for both regs under each person’s name who showed.
We would have made more @ the door and bar if not for that.
But perhaps this wasn’t the worst thing with ongoing COVID concerns
Many of those who registered donated $15, a handful gave between $20-50
We had really good engagement, volunteer stuff ran smoothly, and the programming did too!
It was slightly difficult to find enough volunteers, so I worry that for a bigger event, we need more hands on deck/to recruit some more volunteers
Will we be able to use the point app now? Still not worth it? Maybe advertise on social for free dinner + 2 drinks for volunteers?
Troubleshoot suggestion: have board register to determine any bugs w/ registration, etc
Adam suggestion: have a board member take on event logistics so Cassie doesn’t have to deal with those logistics — Adam would love to help!
Ruthie: pre-volunteer management, peer-to-peer support
Balance of hanging out / networking to programming was good, helpful that there was separate space for food/drink
Heard from folks how impressive the lineup was at the event, people amazed/excited by what we put together
Matt Reber runs wexner center book center, could potentially rent a room out in the future!
Kristina received some feedback: combining fundraiser / event took away from each individual thing
Some folks would like to see more tangible ways their money will be spent
How much programming are we capable of doing throughout the year
Up until this last campaign done 1 event, always been a hybrid here’s programming + how to support our needs
Alanna: break down the events even further
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Local Brews with Local News (July 2021)
Local Brews with Local News (July 2021)
Our summer fundraising campaign kicked off with an opportunity to drink local at Seventh Son and meet our board, reporters, and editors at Local Brews with Local News Tuesday, July 20 from 5-8 p.m.
Our summer fundraising campaign kicked off with an opportunity to drink local at Seventh Son and meet our board, reporters, and editors at Local Brews with Local News Tuesday, July 20 from 5-8 p.m.
~100 people attended and it was a social event that included a raffle. We had a goal of $500 and made $745 including $250 from bar sales.
Our sponsors included Seventh Son (donated back room space), MadLab Theatre (3 pairs of tickets), and New Flava (a custom grill and a creative photo shoot).
Our reflections:
Could have made more donations if:
We had PayPal card readers up and running for this event
Venmo truly up and running - didn’t lose donations that did go to Venmo
If we had pulled more people
Good ROI due to lack of planning and execution that goes into that event compared w/ programmed event
We wouldn’t have done nearly as well if SS hadn’t allowed us to table out front. In the future, we might want to consider trying to lock down venues that allow some sort of front tabling, or else it’s harder to catch people and solicit donation/raffle
Should have started set up ~30 mins earlier (1.5 hours instead of 1)
Seventh Son was a good venue/space, things flowed well, they were supportive +1 they allowed us to table out front and that made a big difference even tho it wasn’t allowed
Being able to have a table at the entrance is key in the future!
Went smooth, we had good material out there for people
Board members were active and hanging out
Space in back and outside was nice especially since we could table outside
Photo/video
Some photos taken, don’t think we got video
Ruthie: difficulty getting folks to come out to events two weeks in a row
Good too have two different kinds of events
Cass experienced confusion with folks also, events too close, difficult to do outreach that is clear and not competing
Maybe do month long campaign, one event in the beginning, one @ end
Isaiah: wants to be a part of marketing, canvassing in future, help reach new people — could have tried more to reach new folks
Track record of solid storytelling-ish events, more footage to market them with to reach new audiences, etc.
Matter Mondays (Nov-Dec 2020)
Matter Mondays (Nov-Dec 2020)
Matter Mondays was a weekly Monday eve 7pm livestream to Twitch, Facebook, YouTube, and Instagram during our NewsMatch campaign. There was a different topic, hosts, and guests each week and topics had to do with issue - and solutions - in the news industry, with a focus on the local news industry here in Columbus.
Matter Mondays was a weekly Monday eve 7pm livestream to Twitch, Facebook, YouTube, and Instagram during our NewsMatch campaign. There was a different topic, hosts, and guests each week and topics had to do with issue - and solutions - in the news industry, with a focus on the local news industry here in Columbus.
These streams can be easily accessed on our YouTube.
Here are reflections we had after:
Matter Monday not extremely lucrative for time/effort, etc. the audiences weren’t huge either. Big ticket people like Morgan maybe a better pull. Having lots of events get drowned out. Maybe 2 events next year total?
Note: we also did a slew of Matter Mondays outside of NewsMatch, but we didn't have capacity to continue.
TOTAL for all 8 streams
TICKETS 23
# DONORS 7
RAISED $85
Details here:
9 SMALL EVENTS - MATTER MONDAYS - EVERY MONDAY NOV-DEC 7PM
Name:
Matter Mondays
When:
Every Monday Nov-Dec 7-730pm
11/2
11/9
11/23
11/30
12/7
12/14
12/21
12/28
Locations:
Wild Goose Creative @ 400 W Rich (donated space) + then from home in deep pandemic
Platform:
On Twitch + Fb if possible (even IG if possible)
Cass feeling like if we do that, it’d probably be better to do it on FB/IG
Partly bc of the notification
More familiarity to use
Twitch encourages and makes it easy to donate during the event
Workarounds
Could go live on FB/IG to tell folks we’ll be going live on Twitch
Or automatically send posts
Subject Matter:
Jae wondering if we should do smaller live bits every week with themes and whatnot
Coordinating with the themes of each week of our campaign
Updating the audience on how close we are to our goal
Convos re: recently released content
Themes
11/2 Invest in Quality Local News
11/9 Democracy’s Watchdog is Dying
11/16 News Deserts Leave Communities Thirsty for Info
11/23 Who Funds Columbus’ News?
11/30 How Black + White Is The News?
12/7 Independent Media Matters
12/14 The Myth of Objectivity + Cultivating Trust In News
12/21 The Proof Is In The Pudding
12/30 Question the News! Ask Us Anything.
Guests
11/2 Invest in Quality Local News
11/9 Democracy’s Watchdog is Dying
Jasmine Ayres
Morgan Harper
11/16 News Deserts Leave Communities Thirsty for Info / state of local nws
Ethan
MyaCaitlin Johnson cjohnson@policymattersohio.orgJae’s friend Angela LaurenWCBE
11/23 Who Funds Columbus’ News?
Jerry Revish - invited, didn’t hear back
JD - invited, didn’t hear back
Free Press? - invited, didn’t hear back
11/30 How Black + White Is The News?
Kevin Williams - invited, didn’t hear back
Orie Givens — local reporter -invited, didn’t hear back
Jerry Revish -invited, didn’t hear back
Fariha - too busyTommy
Isaiah
12/7 Independent Media Matters
DaVante
Free Press - invited
Dkeama or Charlie - invited
Prince Shakur
Aramis
WCBE
James (JD)
12/14 The Myth of Objectivity + Cultivating Trust In News
Jerry Revish
Orie
James (JD)
WCBE?
12/21 The Proof Is In The Pudding
Mike Premo — BZA piece
Could ask our followers to submit some video testimony or something that we could share?
12/30 Question the News! Ask Us Anything
Cass, Marisa, Jae, Tommy, Phil
IMG_0353.MOVIMG_0344.MOVIMG_0340.MOVIMG_0349.MOVIMG_0341.MOVIMG_0352.MOVIMG_0343.MOVIMG_0342.MOVTales of Two Cities (November 2020)
Tales of Two Cities (November 2020)
Tales of Two Cities: Storytelling on Living in an Unequal Columbus was held at the U and was livestreamed to our audience via Twitch, Facebook, Instagram, and YouTube, rather than held in person due to COVID. It included a lineup of
It was part of our NewsMatch fundraiser and served as our 2 year Matter anniversary.
The stream can be easily accessed on our YouTube.
BREAKDOWN OF TALES OF TWO CITIES (figures included above - only from Eventbrite)
TOTAL
#DONORS - 53
RAISED - $1,398
MATCH - $1,948
TOTAL - $3,346
Breakdown: One-time donations
#DONORS - 49
RAISED - $1,348
MATCH - $1,348
TOTAL - 2696
Breakdown: Monthly donations
#DONORS - 4
RAISED - $50
MATCH - $600
TOTAL - $650
Reflections we had after
Maybe keep Tales of Two Cities type event as a mainstay and could do 2 events like that - 1 for each investigation
Date
Sunday, Nov 8 6-9pm
Location
The U, virtual
Registration
Eventbrite - suggested donation
Goal for attendees
200-300
Platform
Restream
Can use NightRoadStudio’s Restream for Nov, may need to pay for Dec
Twitch
Need to ensure we can do donations properly through it for Twitch
Asking Chip about requesting a button
Facebook
Youtube
Instagram
Via Yellow Duck + Restream or OBS
Subject
FUNDRAISING
Live. Nonfiction. Storytelling.
Storytelling, poetry, and and maybe music
Subjects related to inequities in Columbus, bonus if they relate to DU or CTL
Could produce a podcast
People
Speakers
12 yes
Melissa, Edie’s book - Storyteller
Marshall Shorts - Storyteller
Autumn Glover - Storyteller
David Harewood (not totally confirmed)
Isaiah - Rapper
Ebri - Rapper
M/O The Madman - Rapper
CEO of the U - Storyteller
Aramis - Storyteller
Aimee and/or Kamisha - Storyteller
Karen Hewitt - Storyteller/poet?
Fariha - Poet
2 maybe
Monae Jae - spoken word
Anna Siriano - improv music
3 no
1 was Saeed Jones + another was a poet who is published - I even offered them $25 and $30 respectively. I guess those types are not gonna do something like this unless it’s truly paid.
20 no answer or no clear answer yet
New
Jennie Keplar - Hilltop Historian - has a good way of telling the story
Can accommodate approx
10 - 18 min slots
4 of those = hosts
14 = speakers/performers
May be able to do more if some sets are much less than 10 mins, but 10 is good to leave time for transitions, etc.
Focus = Prioritize BIPOC or the people affected
Think local big names
Payment
I am thinking we should really not pay people, generally
Start with just reaching out, not mentioning pay
Let them bring up rates, then discuss what we can do
We could offer a produced version of their piece (eventually)? Lol
Attendees
friends/fans of the speakers
friends/fans of GMM/Matter team
Fundraising
Make announcements throughout for fundraising
Find ways to make it participatory
Incentives
Could we do something to encourage people to donate? Entered to win, etc. Yes, donate by event and be in attendance when we draw the winner
Expenses
Multiple streaming platform - need to price
Ads - will spend what we can get
Speaker fees (trying to avoid, but would consider for a pro)
Incentives for attendee-donors (hoping to get donated)
Space for hosting event (hoping to get donated)
Sponsors
Focus on small/Black-owned businesses
Marketing
Set name/theme
Tales of Two Cities
Storytelling About The Ways People Experience Columbus
Content
Think about getting people to volunteer to film/edit the performances
Molly - editing?
Isaiah / Jason - NRS = live streaming sponsor?
Opening
Mention quote from the whitest hometown paper article about Columbus being different to diff people
2nd most economically segregated, show our map
Roles
Videography
SJ (6-8pm) + Ethan (broll + interviews)
Photography
Andy Goldfarb? Ethan could get some?
Audio Engineering / Stage Management
Isaiah
Livestreaming + software
Jason
Misc.
Chase Irwin
Hosting
Jae, Marisa, Cass, Tommy
Transitions to content
Sponsor shout-outs
Donation asks
The U
Space
Internet
Dry run the week before, maybe later in the week
Inventory
Camera (3)
Camera batteries (as many as possible)
Camera SD card (5)
Phone tripod (1)
Camera tripod (3)
Camera Lights (2)
Micro USB
AdapTer
Mixer
Receiver
Mics (5)
Matter banner
Extension cords
LEDS
Fairy lights
books
Power strips
generator
From the U
Generator for backup
Internet is pretty good and has a backup for 1.5 hours, he also has At&T hotspot
DevelopUS Live (December 2019)
DevelopUS Live (December 2019)
At the end of NewsMatch 2019, we livestreamed an event to our Facebook where we visited the scenes of some of our stories and talked about them, as well as hosted a discussion and performance.
At the end of NewsMatch 2019, we livestreamed an event to our Facebook where we visited the scenes of some of our stories and talked about them, as well as hosted a discussion and performance.
Sunday, December 29, 2019
10AM-7PM
To round out our NewsMatch fundraiser, we will be hosting an online event on Sunday. It is a modern type of “telethon” where we will host activities that we film as we “go live” on Instagram and Facebook. Activities include roundtable discussions, field trips to sites of our stories, a presentation, and a tiny desk concert.
Who
Host/reporter = Isaiah
Behind a desk in the office or desk in the side room
Possible additions: Adam/Benny for extra comedic effect
Team/field reporters: Jae, Ris, Cassie
Others
Team members (encouraged, but not required unless specifically notified)
Jason can help
Board members (encouraged, but not required unless specifically notified)
Waiting to hear from TC/Adam
CNav, Sarah Marsom (invited)
Sarah cannot
What
Live on Facebook and Instagram
Things to pepper in:
Newsmatch
impact of past donors
What we could do with additional donations
Hai Poke Pop Up (November 2019)
Hai Poke Pop Up (November 2019)
During Gallery Hop during the NewsMatch period, our friends who own Hai Poke allowed us to set up a table and music out front of their store. We informed people on the street about Matter and asked them to donate.
During Gallery Hop during the NewsMatch period, our friends who own Hai Poke allowed us to set up a table and music out front of their store. We informed people on the street about Matter and asked them to donate.
We did not make much off of this event and it was tough to get people interested - they seemed to be out for a drink and some art - not some hard news LOL
Destination Dystopia (November 2019)
Destination Dystopia (November 2019)
A Matter anniversary / NewsMatch fundraising event hosted at 934 Gallery with a dystopian theme and multimedia entertainment including live music, gaming, film screenings/discussions, painting, VR, and drinks.
A Matter anniversary / NewsMatch fundraising event hosted at 934 Gallery with a dystopian theme and multimedia entertainment including live music, gaming, film screenings/discussions, painting, VR, and drinks.
We had ~30 in attendance, raised over around $500. We had some really great engagement and discussion with the attendees and we all enjoyed the activities!
We would have probably done a lot better on attendance if it weren't the first freezing night of the year. Plus, our team was pretty overloaded with work and didn't have a lot of capacity to engage people to turn out.
We got a few items donated from local businesses (such as VR set), but no major sponsors, and we paid for the venue.
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Local Brews with Local News (May 2019)
A fundraising event at Land-Grant Brewing.
We had ~35 in attendance, made ~ $100 from the bar sales.
Matter Launch Party (November 2018)
Matter Launch Party (November 2018)
A Matter launch / fundraising event hosted at 400 W Rich's Bridge Gallery including music, Drunk News, drinks, and food.
We had ~200 in attendance, raised over $1,000 and got ~100 signed up for our email list. We got a few small items donated from local businesses, but no major sponsors, and we paid for the venue.
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